Barnes & Noble se prepara para inaugurar su tienda en Brownsville el mi\u00e9rcoles.
Cr\u00e9dito de la foto | Kristen Mosbrucker-Garza <\/figcaption><\/figure>\n<\/div>\n\n\n\u00abLes doy la bienvenida a la ciudad, sabiendo que esto contribuir\u00e1 a crear m\u00e1s lectores\u00bb, afirm\u00f3 Hern\u00e1ndez. \u00abAl fin y al cabo, el objetivo de B\u00faho es ofrecer un hogar a nuestros clientes, y la gente acudir\u00e1 en masa a nuestra librer\u00eda por nuestra cuidada selecci\u00f3n de libros nuevos, nuestros eventos comunitarios, nuestros libros y mapas antiguos, y nuestra futura cafeter\u00eda\u00bb.<\/p>\n\n\n\n
Hern\u00e1ndez insisti\u00f3 en que la cafeter\u00eda, cuya apertura est\u00e1 prevista para dentro de un mes m\u00e1s o menos, siempre form\u00f3 parte del plan.\u00a0<\/p>\n\n\n\n
\u00abSi te fijas en nuestro logotipo, \u201cB\u00faho\u201d significa b\u00faho, y los ojos del b\u00faho son dos tazas de caf\u00e9\u00bb, se\u00f1al\u00f3 Hern\u00e1ndez. \u00abMi plan original era adelantarme a Barnes & Noble y abrir la cafeter\u00eda antes de que ellos llegaran, pero jugar\u00e9 con las cartas que me han tocado, y a todo el mundo se le quedar\u00e1 la boca abierta cuando vea la cafeter\u00eda terminada\u00bb.<\/p>\n\n\n\n
De las mesas temporales a los escaparates<\/h2>\n\n\n\n
Este joven de 30 a\u00f1os fund\u00f3 B\u00faho en 2022 con 500 libras de libros en la parte trasera de su furgoneta, una mesa plegable y dos carritos de biblioteca. Montaba tiendas temporales all\u00e1 donde se lo permit\u00edan. La segunda fase fue la apertura del local en 2023, y la tercera fase es la ampliaci\u00f3n de la librer\u00eda con la pr\u00f3xima apertura de una cafeter\u00eda.<\/p>\n\n\n\n
\u00abEn una ciudad m\u00e1s grande, tendr\u00edamos m\u00e1s afluencia de clientes y no depender\u00edamos de una segunda fuente de ingresos\u00bb, afirm\u00f3 Hern\u00e1ndez. \u00abLa cafeter\u00eda ofrece a quienes entran en la tienda otra opci\u00f3n, un motivo adicional para venir. La comida y las bebidas tienen mucho \u00e9xito en el centro de Brownsville, y adem\u00e1s tenemos vino\u00bb.<\/p>\n\n\n\n
\u00abY se avecina una cuarta fase muy misteriosa que va a cambiar por completo las reglas del juego en la venta de libros en el sur de Texas\u00bb, adelant\u00f3 Hern\u00e1ndez. \u00abLo digo porque quiz\u00e1 haya cuatro o cinco librer\u00edas en Texas que hagan lo que estoy contando, y B\u00faho ser\u00eda la primera al sur de Austin en hacerlo\u00bb.<\/p>\n\n\n\n
Libros seleccionados con esmero, mapas antiguos y una clientela fiel<\/h2>\n\n\n\n
Los clientes de B\u00faho son principalmente j\u00f3venes en edad universitaria, pero Hern\u00e1ndez se\u00f1ala que recibe a personas de todas las edades gracias a su amplio surtido, y destaca que alrededor del 90 % de su clientela est\u00e1 formada por personas nacidas y criadas en Brownsville. Hern\u00e1ndez cuenta con un empleado que le ayuda a llevar la tienda y pronto contratar\u00e1 a dos m\u00e1s.<\/p>\n\n\n\n
\u00abCreo que tenemos algunos de los art\u00edculos m\u00e1s antiguos a la venta en Brownsville\u00bb, dijo Hern\u00e1ndez. \u00abAqu\u00ed tenemos a la venta mapas que se elaboraron en el siglo XVIII\u00bb.<\/p>\n\n\n\n
Hern\u00e1ndez se r\u00ede a carcajadas cuando explica c\u00f3mo consigui\u00f3 parte de su stock.\u00a0<\/p>\n\n\n\n
\u00abUna librer\u00eda de Nueva Orleans me indic\u00f3 d\u00f3nde encontrar (los mapas)\u00bb, dijo Hern\u00e1ndez con una carcajada. \u00abY como esa persona se jubilaba, le compr\u00e9 todo el stock\u00bb.<\/p>\n\n\n\n
La competencia como motivaci\u00f3n, no como amenaza<\/h2>\n\n\n\n
Al igual que todos los negocios minoristas, hay momentos en los que Hern\u00e1ndez sufre una ca\u00edda en las ventas.<\/p>\n\n\n\n
\u00abMe digo a m\u00ed mismo: \u201c\u00bfQu\u00e9 he hecho?\u201d\u00bb, coment\u00f3 Hern\u00e1ndez, riendo de nuevo. \u00abY al d\u00eda siguiente, la gente acude en masa, sin ning\u00fan motivo concreto. Eso es la imprevisibilidad del comercio minorista\u00bb.<\/p>\n\n\n\n
Hern\u00e1ndez disfrut\u00f3 de no tener que competir con ninguna otra librer\u00eda durante unos a\u00f1os, atribuye su \u00e9xito a los clientes de B\u00faho y cree que eso sirvi\u00f3 a Barnes & Noble como indicio de que en Brownsville hay gente a la que le gusta leer.<\/p>\n\n\n\n
\u00abPuede que no tengamos miles de libros, ni Legos, ni juegos de mesa, pero esperamos ofrecer una experiencia mejor, en la que la gente salga de la tienda y piense: \u201cHoy he aprendido algo estupendo o importante\u201d\u00bb, dijo Hern\u00e1ndez. \u00abY ese tema tab\u00fa me mantuvo a toda marcha durante meses y me anim\u00f3 a acelerar todos mis planes; y, de una forma extra\u00f1a, les estoy agradecido\u00bb.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
El propietario, Gilbert Hern\u00e1ndez, afirma que la llegada de la cadena nacional no va a minar su confianza, ya que tiene previsto ampliar B\u00faho con una selecci\u00f3n de libros, mapas antiguos, eventos comunitarios y una nueva cafeter\u00eda.<\/p>\n","protected":false},"author":15,"featured_media":18520,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_views_count":0,"footnotes":""},"categories":[2376],"tags":[666,665,56,2755,76,196,453,68],"class_list":["post-18515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-minorista-es","tag-barnes-and-noble","tag-bookstores","tag-brownsville","tag-desarrollo-del-centro-de-la-ciudad-es","tag-entrepreneurship","tag-retail","tag-small-business","tag-south-texas"],"acf":{"is_features_post":[],"is_sponser":[],"hide_author":[],"hide_author_biography":[]},"yoast_head":"\n
La librer\u00eda B\u00faho de Brownsville se prepara para la llegada de la nueva sucursal de Barnes & Noble y celebra el aumento del n\u00famero de lectores<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rgvbusinessjournal.com\/es\/news\/18\/11\/2025\/la-libreria-buho-de-brownsville-se-prepara-para-la-llegada-de-la-nueva-sucursal-de-barnes-noble-y-celebra-el-aumento-del-numero-de-lectores\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La librer\u00eda B\u00faho de Brownsville se prepara para la llegada de la nueva sucursal de Barnes & Noble y celebra el aumento del n\u00famero de lectores\" \/>\n<meta property=\"og:description\" content=\"RGV Business Journal covers business news in the Rio Grande Valley of Texas and the Mexican cities of Reynosa and Matamoros.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rgvbusinessjournal.com\/es\/news\/18\/11\/2025\/la-libreria-buho-de-brownsville-se-prepara-para-la-llegada-de-la-nueva-sucursal-de-barnes-noble-y-celebra-el-aumento-del-numero-de-lectores\/\" \/>\n<meta property=\"og:site_name\" content=\"Rio Grande Valley Business Journal\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RGVBizJournal\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-19T02:19:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-15T21:04:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2025\/11\/Bu\u0301ho-bookstore-owner-Gilbert-Hernandez-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alma Santos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RGVBizJournal\" \/>\n<meta name=\"twitter:site\" content=\"@RGVBizJournal\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alma Santos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/news\\\/18\\\/11\\\/2025\\\/la-libreria-buho-de-brownsville-se-prepara-para-la-llegada-de-la-nueva-sucursal-de-barnes-noble-y-celebra-el-aumento-del-numero-de-lectores\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/news\\\/18\\\/11\\\/2025\\\/la-libreria-buho-de-brownsville-se-prepara-para-la-llegada-de-la-nueva-sucursal-de-barnes-noble-y-celebra-el-aumento-del-numero-de-lectores\\\/\"},\"author\":{\"name\":\"Alma Santos\",\"@id\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/#\\\/schema\\\/person\\\/781f83d60509b075bb9dad95ef85d55d\"},\"headline\":\"La librer\u00eda B\u00faho de Brownsville se prepara para la llegada de la nueva sucursal de Barnes & Noble y celebra el aumento del n\u00famero de lectores\",\"datePublished\":\"2025-11-19T02:19:44+00:00\",\"dateModified\":\"2026-07-15T21:04:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/news\\\/18\\\/11\\\/2025\\\/la-libreria-buho-de-brownsville-se-prepara-para-la-llegada-de-la-nueva-sucursal-de-barnes-noble-y-celebra-el-aumento-del-numero-de-lectores\\\/\"},\"wordCount\":814,\"publisher\":{\"@id\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/news\\\/18\\\/11\\\/2025\\\/la-libreria-buho-de-brownsville-se-prepara-para-la-llegada-de-la-nueva-sucursal-de-barnes-noble-y-celebra-el-aumento-del-numero-de-lectores\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Bu\u0301ho-bookstore-owner-Gilbert-Hernandez-scaled.jpeg\",\"keywords\":[\"Barnes and Noble\",\"bookstores\",\"Brownsville\",\"desarrollo del centro de la ciudad\",\"Entrepreneurship\",\"retail\",\"small business\",\"South Texas\"],\"articleSection\":[\"Comercio minorista\"],\"inLanguage\":\"es-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/news\\\/18\\\/11\\\/2025\\\/la-libreria-buho-de-brownsville-se-prepara-para-la-llegada-de-la-nueva-sucursal-de-barnes-noble-y-celebra-el-aumento-del-numero-de-lectores\\\/\",\"url\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/news\\\/18\\\/11\\\/2025\\\/la-libreria-buho-de-brownsville-se-prepara-para-la-llegada-de-la-nueva-sucursal-de-barnes-noble-y-celebra-el-aumento-del-numero-de-lectores\\\/\",\"name\":\"La librer\u00eda B\u00faho de Brownsville se prepara para la llegada de la nueva sucursal de Barnes & Noble y celebra el aumento del n\u00famero de lectores\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/news\\\/18\\\/11\\\/2025\\\/la-libreria-buho-de-brownsville-se-prepara-para-la-llegada-de-la-nueva-sucursal-de-barnes-noble-y-celebra-el-aumento-del-numero-de-lectores\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/news\\\/18\\\/11\\\/2025\\\/la-libreria-buho-de-brownsville-se-prepara-para-la-llegada-de-la-nueva-sucursal-de-barnes-noble-y-celebra-el-aumento-del-numero-de-lectores\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Bu\u0301ho-bookstore-owner-Gilbert-Hernandez-scaled.jpeg\",\"datePublished\":\"2025-11-19T02:19:44+00:00\",\"dateModified\":\"2026-07-15T21:04:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/news\\\/18\\\/11\\\/2025\\\/la-libreria-buho-de-brownsville-se-prepara-para-la-llegada-de-la-nueva-sucursal-de-barnes-noble-y-celebra-el-aumento-del-numero-de-lectores\\\/#breadcrumb\"},\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/news\\\/18\\\/11\\\/2025\\\/la-libreria-buho-de-brownsville-se-prepara-para-la-llegada-de-la-nueva-sucursal-de-barnes-noble-y-celebra-el-aumento-del-numero-de-lectores\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/news\\\/18\\\/11\\\/2025\\\/la-libreria-buho-de-brownsville-se-prepara-para-la-llegada-de-la-nueva-sucursal-de-barnes-noble-y-celebra-el-aumento-del-numero-de-lectores\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Bu\u0301ho-bookstore-owner-Gilbert-Hernandez-scaled.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Bu\u0301ho-bookstore-owner-Gilbert-Hernandez-scaled.jpeg\",\"width\":1920,\"height\":2560,\"caption\":\"Gilbert Hern\u00e1ndez, propietario de El B\u00faho Bookstore & Caf\u00e9, posa con uno de los libros antiguos de la tienda frente a su emblem\u00e1tico \u00e1rbol de Navidad decorado con pilas de libros. Cortes\u00eda de | El B\u00faho Bookstore & Caf\u00e9\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/news\\\/18\\\/11\\\/2025\\\/la-libreria-buho-de-brownsville-se-prepara-para-la-llegada-de-la-nueva-sucursal-de-barnes-noble-y-celebra-el-aumento-del-numero-de-lectores\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/inicio\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La librer\u00eda B\u00faho de Brownsville se prepara para la llegada de la nueva sucursal de Barnes & Noble y celebra el aumento del n\u00famero de lectores\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/\",\"name\":\"Rio Grande Valley Business Journal\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-ES\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/#organization\",\"name\":\"Rio Grande Valley Business Journal\",\"alternateName\":\"RGV Business Journal\",\"url\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/535504352_122102206586984207_2702720257970470495_n.jpg\",\"contentUrl\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/535504352_122102206586984207_2702720257970470495_n.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"Rio Grande Valley Business Journal\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RGVBizJournal\\\/\",\"https:\\\/\\\/x.com\\\/RGVBizJournal\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rio-grande-valley-business-journal\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@RGVBizJournal\",\"https:\\\/\\\/www.instagram.com\\\/rgvbiznews\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@rgvbizjournal\"],\"description\":\"The Rio Grande Valley Business Journal is a digital-first newsroom focused on business, economic trends, real estate, healthcare, and regional developments in South Texas (Cameron, Hidalgo, Starr, and Willacy counties) and nearby Mexican industrial cities like Reynosa and Matamoros. It provides impartial reporting, data analyses, and insights for decision-makers in a fast-growing binational corridor home to nearly three million people and billions in annual trade.\",\"naics\":\"511110\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/#\\\/schema\\\/person\\\/781f83d60509b075bb9dad95ef85d55d\",\"name\":\"Alma Santos\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bc14dbf1a4d669156d1825bd4640e666e3f15101623a9fac586cd02b96ee7c95?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bc14dbf1a4d669156d1825bd4640e666e3f15101623a9fac586cd02b96ee7c95?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bc14dbf1a4d669156d1825bd4640e666e3f15101623a9fac586cd02b96ee7c95?s=96&r=g\",\"caption\":\"Alma Santos\"},\"description\":\"Alma Santos is a RGV native and a freelance writer for RGV Business Journal. Since the 90s, Alma has written for Reuters, The Monitor, Progress Times, Valley Town Crier and was a member of the press pool at the state capital in Austin, covering legislative sessions for news of interest to Valley residents.\",\"url\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/news\\\/author\\\/alma-santos\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"La librer\u00eda B\u00faho de Brownsville se prepara para la llegada de la nueva sucursal de Barnes & Noble y celebra el aumento del n\u00famero de lectores","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rgvbusinessjournal.com\/es\/news\/18\/11\/2025\/la-libreria-buho-de-brownsville-se-prepara-para-la-llegada-de-la-nueva-sucursal-de-barnes-noble-y-celebra-el-aumento-del-numero-de-lectores\/","og_locale":"es_ES","og_type":"article","og_title":"La librer\u00eda B\u00faho de Brownsville se prepara para la llegada de la nueva sucursal de Barnes & Noble y celebra el aumento del n\u00famero de lectores","og_description":"RGV Business Journal covers business news in the Rio Grande Valley of Texas and the Mexican cities of Reynosa and Matamoros.","og_url":"https:\/\/www.rgvbusinessjournal.com\/es\/news\/18\/11\/2025\/la-libreria-buho-de-brownsville-se-prepara-para-la-llegada-de-la-nueva-sucursal-de-barnes-noble-y-celebra-el-aumento-del-numero-de-lectores\/","og_site_name":"Rio Grande Valley Business Journal","article_publisher":"https:\/\/www.facebook.com\/RGVBizJournal\/","article_published_time":"2025-11-19T02:19:44+00:00","article_modified_time":"2026-07-15T21:04:54+00:00","og_image":[{"width":1920,"height":2560,"url":"https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2025\/11\/Bu\u0301ho-bookstore-owner-Gilbert-Hernandez-scaled.jpeg","type":"image\/jpeg"}],"author":"Alma Santos","twitter_card":"summary_large_image","twitter_creator":"@RGVBizJournal","twitter_site":"@RGVBizJournal","twitter_misc":{"Written by":"Alma Santos","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.rgvbusinessjournal.com\/es\/news\/18\/11\/2025\/la-libreria-buho-de-brownsville-se-prepara-para-la-llegada-de-la-nueva-sucursal-de-barnes-noble-y-celebra-el-aumento-del-numero-de-lectores\/#article","isPartOf":{"@id":"https:\/\/www.rgvbusinessjournal.com\/es\/news\/18\/11\/2025\/la-libreria-buho-de-brownsville-se-prepara-para-la-llegada-de-la-nueva-sucursal-de-barnes-noble-y-celebra-el-aumento-del-numero-de-lectores\/"},"author":{"name":"Alma Santos","@id":"https:\/\/www.rgvbusinessjournal.com\/es\/#\/schema\/person\/781f83d60509b075bb9dad95ef85d55d"},"headline":"La librer\u00eda B\u00faho de Brownsville se prepara para la llegada de la nueva sucursal de Barnes & Noble y celebra el aumento del n\u00famero de lectores","datePublished":"2025-11-19T02:19:44+00:00","dateModified":"2026-07-15T21:04:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rgvbusinessjournal.com\/es\/news\/18\/11\/2025\/la-libreria-buho-de-brownsville-se-prepara-para-la-llegada-de-la-nueva-sucursal-de-barnes-noble-y-celebra-el-aumento-del-numero-de-lectores\/"},"wordCount":814,"publisher":{"@id":"https:\/\/www.rgvbusinessjournal.com\/es\/#organization"},"image":{"@id":"https:\/\/www.rgvbusinessjournal.com\/es\/news\/18\/11\/2025\/la-libreria-buho-de-brownsville-se-prepara-para-la-llegada-de-la-nueva-sucursal-de-barnes-noble-y-celebra-el-aumento-del-numero-de-lectores\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2025\/11\/Bu\u0301ho-bookstore-owner-Gilbert-Hernandez-scaled.jpeg","keywords":["Barnes and Noble","bookstores","Brownsville","desarrollo del centro de la ciudad","Entrepreneurship","retail","small business","South Texas"],"articleSection":["Comercio minorista"],"inLanguage":"es-ES"},{"@type":"WebPage","@id":"https:\/\/www.rgvbusinessjournal.com\/es\/news\/18\/11\/2025\/la-libreria-buho-de-brownsville-se-prepara-para-la-llegada-de-la-nueva-sucursal-de-barnes-noble-y-celebra-el-aumento-del-numero-de-lectores\/","url":"https:\/\/www.rgvbusinessjournal.com\/es\/news\/18\/11\/2025\/la-libreria-buho-de-brownsville-se-prepara-para-la-llegada-de-la-nueva-sucursal-de-barnes-noble-y-celebra-el-aumento-del-numero-de-lectores\/","name":"La librer\u00eda B\u00faho de Brownsville se prepara para la llegada de la nueva sucursal de Barnes & Noble y celebra el aumento del n\u00famero de lectores","isPartOf":{"@id":"https:\/\/www.rgvbusinessjournal.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rgvbusinessjournal.com\/es\/news\/18\/11\/2025\/la-libreria-buho-de-brownsville-se-prepara-para-la-llegada-de-la-nueva-sucursal-de-barnes-noble-y-celebra-el-aumento-del-numero-de-lectores\/#primaryimage"},"image":{"@id":"https:\/\/www.rgvbusinessjournal.com\/es\/news\/18\/11\/2025\/la-libreria-buho-de-brownsville-se-prepara-para-la-llegada-de-la-nueva-sucursal-de-barnes-noble-y-celebra-el-aumento-del-numero-de-lectores\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2025\/11\/Bu\u0301ho-bookstore-owner-Gilbert-Hernandez-scaled.jpeg","datePublished":"2025-11-19T02:19:44+00:00","dateModified":"2026-07-15T21:04:54+00:00","breadcrumb":{"@id":"https:\/\/www.rgvbusinessjournal.com\/es\/news\/18\/11\/2025\/la-libreria-buho-de-brownsville-se-prepara-para-la-llegada-de-la-nueva-sucursal-de-barnes-noble-y-celebra-el-aumento-del-numero-de-lectores\/#breadcrumb"},"inLanguage":"es-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rgvbusinessjournal.com\/es\/news\/18\/11\/2025\/la-libreria-buho-de-brownsville-se-prepara-para-la-llegada-de-la-nueva-sucursal-de-barnes-noble-y-celebra-el-aumento-del-numero-de-lectores\/"]}]},{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/www.rgvbusinessjournal.com\/es\/news\/18\/11\/2025\/la-libreria-buho-de-brownsville-se-prepara-para-la-llegada-de-la-nueva-sucursal-de-barnes-noble-y-celebra-el-aumento-del-numero-de-lectores\/#primaryimage","url":"https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2025\/11\/Bu\u0301ho-bookstore-owner-Gilbert-Hernandez-scaled.jpeg","contentUrl":"https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2025\/11\/Bu\u0301ho-bookstore-owner-Gilbert-Hernandez-scaled.jpeg","width":1920,"height":2560,"caption":"Gilbert Hern\u00e1ndez, propietario de El B\u00faho Bookstore & Caf\u00e9, posa con uno de los libros antiguos de la tienda frente a su emblem\u00e1tico \u00e1rbol de Navidad decorado con pilas de libros. Cortes\u00eda de | El B\u00faho Bookstore & Caf\u00e9"},{"@type":"BreadcrumbList","@id":"https:\/\/www.rgvbusinessjournal.com\/es\/news\/18\/11\/2025\/la-libreria-buho-de-brownsville-se-prepara-para-la-llegada-de-la-nueva-sucursal-de-barnes-noble-y-celebra-el-aumento-del-numero-de-lectores\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rgvbusinessjournal.com\/es\/inicio\/"},{"@type":"ListItem","position":2,"name":"La librer\u00eda B\u00faho de Brownsville se prepara para la llegada de la nueva sucursal de Barnes & Noble y celebra el aumento del n\u00famero de lectores"}]},{"@type":"WebSite","@id":"https:\/\/www.rgvbusinessjournal.com\/es\/#website","url":"https:\/\/www.rgvbusinessjournal.com\/es\/","name":"Rio Grande Valley Business Journal","description":"","publisher":{"@id":"https:\/\/www.rgvbusinessjournal.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rgvbusinessjournal.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-ES"},{"@type":"Organization","@id":"https:\/\/www.rgvbusinessjournal.com\/es\/#organization","name":"Rio Grande Valley Business Journal","alternateName":"RGV Business Journal","url":"https:\/\/www.rgvbusinessjournal.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/www.rgvbusinessjournal.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2026\/01\/535504352_122102206586984207_2702720257970470495_n.jpg","contentUrl":"https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2026\/01\/535504352_122102206586984207_2702720257970470495_n.jpg","width":1000,"height":1000,"caption":"Rio Grande Valley Business Journal"},"image":{"@id":"https:\/\/www.rgvbusinessjournal.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RGVBizJournal\/","https:\/\/x.com\/RGVBizJournal","https:\/\/www.linkedin.com\/company\/rio-grande-valley-business-journal\/","https:\/\/www.youtube.com\/@RGVBizJournal","https:\/\/www.instagram.com\/rgvbiznews\/","https:\/\/www.tiktok.com\/@rgvbizjournal"],"description":"The Rio Grande Valley Business Journal is a digital-first newsroom focused on business, economic trends, real estate, healthcare, and regional developments in South Texas (Cameron, Hidalgo, Starr, and Willacy counties) and nearby Mexican industrial cities like Reynosa and Matamoros. It provides impartial reporting, data analyses, and insights for decision-makers in a fast-growing binational corridor home to nearly three million people and billions in annual trade.","naics":"511110"},{"@type":"Person","@id":"https:\/\/www.rgvbusinessjournal.com\/es\/#\/schema\/person\/781f83d60509b075bb9dad95ef85d55d","name":"Alma Santos","image":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/secure.gravatar.com\/avatar\/bc14dbf1a4d669156d1825bd4640e666e3f15101623a9fac586cd02b96ee7c95?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bc14dbf1a4d669156d1825bd4640e666e3f15101623a9fac586cd02b96ee7c95?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bc14dbf1a4d669156d1825bd4640e666e3f15101623a9fac586cd02b96ee7c95?s=96&r=g","caption":"Alma Santos"},"description":"Alma Santos is a RGV native and a freelance writer for RGV Business Journal. Since the 90s, Alma has written for Reuters, The Monitor, Progress Times, Valley Town Crier and was a member of the press pool at the state capital in Austin, covering legislative sessions for news of interest to Valley residents.","url":"https:\/\/www.rgvbusinessjournal.com\/es\/news\/author\/alma-santos\/"}]}},"preview_block_count":4,"is_paywalled":false,"_links":{"self":[{"href":"https:\/\/www.rgvbusinessjournal.com\/es\/wp-json\/wp\/v2\/posts\/18515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rgvbusinessjournal.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rgvbusinessjournal.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rgvbusinessjournal.com\/es\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rgvbusinessjournal.com\/es\/wp-json\/wp\/v2\/comments?post=18515"}],"version-history":[{"count":1,"href":"https:\/\/www.rgvbusinessjournal.com\/es\/wp-json\/wp\/v2\/posts\/18515\/revisions"}],"predecessor-version":[{"id":20203,"href":"https:\/\/www.rgvbusinessjournal.com\/es\/wp-json\/wp\/v2\/posts\/18515\/revisions\/20203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rgvbusinessjournal.com\/es\/wp-json\/wp\/v2\/media\/18520"}],"wp:attachment":[{"href":"https:\/\/www.rgvbusinessjournal.com\/es\/wp-json\/wp\/v2\/media?parent=18515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rgvbusinessjournal.com\/es\/wp-json\/wp\/v2\/categories?post=18515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rgvbusinessjournal.com\/es\/wp-json\/wp\/v2\/tags?post=18515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2025\/10\/BrownsvilleBarnesandNoble-1024x768.jpg\")