{"id":18522,"date":"2026-03-13T02:34:30","date_gmt":"2026-03-13T07:34:30","guid":{"rendered":"https:\/\/www.rgvbusinessjournal.com\/news\/15\/07\/2026\/la-pale-de-brownsville-lleva-las-paleterias-a-un-nuevo-y-dulce-nivel-con-su-expansion-en-h-e-b\/"},"modified":"2026-07-15T16:02:31","modified_gmt":"2026-07-15T21:02:31","slug":"la-pale-de-brownsville-lleva-las-paleterias-a-un-nuevo-y-dulce-nivel-con-su-expansion-en-h-e-b","status":"publish","type":"post","link":"https:\/\/www.rgvbusinessjournal.com\/es\/news\/13\/03\/2026\/la-pale-de-brownsville-lleva-las-paleterias-a-un-nuevo-y-dulce-nivel-con-su-expansion-en-h-e-b\/","title":{"rendered":"\u00abLa Pale\u00bb, de Brownsville, lleva las paleter\u00edas a un nuevo y dulce nivel con su expansi\u00f3n en H-E-B"},"content":{"rendered":"\n

Por Julie Silva<\/strong><\/p>\n\n\n\n

Para los Alc\u00e1zar, la paleta<\/em> es algo m\u00e1s que el dulce que constituye el n\u00facleo de sus exitosos negocios.\u00a0<\/p>\n\n\n\n

Es un recuerdo de la cultura y la historia de sus antepasados mexicanos. Es la sonrisa de cada ni\u00f1o y cada adulto que saborea este helado elaborado simplemente con agua, az\u00facar y fruta.<\/p>\n\n\n

\n
\"Bolas
Una raci\u00f3n de helado de La Pale en un envase con la marca.
Cortes\u00eda de | La Pale<\/figcaption><\/figure>\n<\/div>\n\n\n

Y s\u00ed, tambi\u00e9n es as\u00ed como una familia de emprendedores se ha ganado la vida durante generaciones, desde sus or\u00edgenes en la peque\u00f1a localidad de Tocumbo, en Michoac\u00e1n, en las d\u00e9cadas de 1930 y 1940.\u00a0<\/p>\n\n\n\n

La generaci\u00f3n m\u00e1s joven inaugur\u00f3 \u00abLa Pale Frozen Fruit Bar\u00bb en 2019 y, con la ayuda de entidades como la Brownsville Community Improvement Corporation, ha visto c\u00f3mo el negocio se ha expandido a 110 tiendas H-E-B a lo largo del \u00faltimo a\u00f1o.\u00a0<\/p>\n\n\n\n

\u00abAl principio, cuando la familia abri\u00f3 estas helader\u00edas, las paleter\u00edas<\/em>, eran agricultores\u00bb, explic\u00f3 Daisy Alc\u00e1zar. \u00abComo trabajaban en el campo, ten\u00edamos acceso a muchas de estas frutas, por eso muchas de nuestras paletas <\/em>tienen un sabor muy afrutado\u00bb.<\/p>\n\n\n\n

Alc\u00e1zar, de 32 a\u00f1os, descubri\u00f3 la rica historia que vinculaba a su marido con las helader\u00edas<\/em> de La Michoacana mientras ella y Gerardo Alc\u00e1zar, de 32 a\u00f1os, se preparaban para abrir su propia helader\u00eda en Brownsville.\u00a0<\/p>\n\n\n\n

Dijo que, en un principio, la familia se centraba en abrir nuevas tiendas.\u00a0<\/p>\n\n\n\n

\u00abPara nosotros, se trataba de dar a conocer nuestra marca y de compartir nuestra cultura, y de entender que, si no difundimos esta tradici\u00f3n, se perder\u00e1\u00bb, afirm\u00f3 el propietario de la peque\u00f1a empresa.\u00a0<\/p>\n\n\n\n

Unos comienzos dif\u00edciles<\/strong><\/h2>\n\n\n\n

La pareja abri\u00f3 la tienda justo antes de que estallara la pandemia.\u00a0<\/p>\n\n\n

\n
\"Gerardo
Gerardo y Daisy Alc\u00e1zar en el interior de su tienda de Brownsville.
Cortes\u00eda de | La Pale<\/figcaption><\/figure>\n<\/div>\n\n\n

Aun as\u00ed, gracias al af\u00e1n de Daisy Alc\u00e1zar por aprender todo lo posible sobre el desarrollo de productos, los datos y la imagen de marca, y a la dilatada experiencia de Gerardo Alc\u00e1zar en la elaboraci\u00f3n de paletas junto a su familia, lograron salir adelante.<\/p>\n\n\n\n

Han seguido subiendo de nivel y, por primera vez en su historia, han agotado las entradas durante los Charro Days de este a\u00f1o.\u00a0<\/p>\n\n\n\n

Las ventas han aumentado en las \u00faltimas semanas, y la pareja cree que la comunidad necesita dulces ahora m\u00e1s que nunca.<\/p>\n\n\n\n

\u00abCuando llegamos, \u00e9ramos algo as\u00ed como los nietos de los paleteros<\/em>\u00bb, dijo Daisy Alc\u00e1zar.<\/p>\n\n\n\n

La Pale ofrece 30 sabores de helado y 50 sabores de paletas, entre los que se incluyen mora y queso crema, rompope, fresas con nata y galletas con crema.\u00a0<\/p>\n\n\n\n

Sus propietarios, muy preocupados por la salud, descubrieron que el az\u00facar convencional suele blanquearse con carb\u00f3n de hueso, por lo que Daisy Alc\u00e1zar cre\u00f3 recetas aut\u00e9nticamente veganas utilizando az\u00facar de ca\u00f1a. Sus hijos crecieron comiendo paletas, y ella destac\u00f3 que son de origen vegetal, sin colorantes ni aditivos artificiales.<\/p>\n\n\n\n

\u00abA medida que crecemos y nos expandimos, resulta muy dif\u00edcil porque quieres que todo vaya r\u00e1pido, ya que es lo m\u00e1s complicado: es la parte dif\u00edcil\u00bb, afirm\u00f3. \u00abPero cuando vemos la reacci\u00f3n de la gente, que se da cuenta de que nos cuesta y quiere echarnos una mano, que quiere venir a apoyarnos, eso supone una gran diferencia para nosotros\u00bb.<\/p>\n\n\n\n

\u00abSeguimos siendo una empresa local, seguimos siendo peque\u00f1os y seguimos estando en Brownsville\u00bb.\u00a0<\/p>\n\n\n\n

Un impulso<\/strong> de eBridge<\/strong><\/h2>\n\n\n\n

En 2023, Daisy Alc\u00e1zar particip\u00f3 por primera vez en la iniciativa \u00abStartup Texas\u00bb de la Brownsville Community Improvement Corporation, una aceleradora de empresas que colabora con la Universidad de Texas en el Valle del R\u00edo Grande y pone a disposici\u00f3n de los emprendedores noveles informaci\u00f3n y asesores para ayudarles a hacer crecer sus negocios.\u00a0<\/p>\n\n\n

\n
\"Gerardo
Gerardo y Daisy Alc\u00e1zar tras el concurso de presentaciones de Startup Texas.
Cortes\u00eda de | La Pale<\/figcaption><\/figure>\n<\/div>\n\n\n

\u00abLa iniciativa se centra en atraer inversores, generar confianza y presentar tu negocio\u00bb, afirm\u00f3 Astrid Rosales, responsable de desarrollo empresarial y emprendimiento de la corporaci\u00f3n.<\/p>\n\n\n\n

Una de las habilidades clave que inculca a los emprendedores es la capacidad de dar un giro estrat\u00e9gico.\u00a0<\/p>\n\n\n\n

\u00abEso es importante dentro de nuestra comunidad y, concretamente, de nuestra cultura\u00bb, afirm\u00f3 Rosales, \u00abporque tenemos much\u00edsimos negocios que son negocios tradicionales\u00bb.\u00a0<\/p>\n\n\n\n

M\u00e1s tarde, Daisy Alc\u00e1zar present\u00f3 una propuesta a trav\u00e9s del programa eBridge de la empresa y consigui\u00f3 fondos suficientes para comprar una selladora de envases en 2023. Ese mismo a\u00f1o, quedaron en segundo lugar en el Campeonato Norteamericano de Paletas celebrado en Las Vegas.<\/p>\n\n\n\n

Los Alc\u00e1zar participaron posteriormente en el concurso \u00abQuest for the Best\u00bb de la empresa en 2024, quedando en quinto lugar, a las puertas de conseguir un premio en met\u00e1lico.\u00a0<\/p>\n\n\n\n

Aun as\u00ed, fue una victoria.\u00a0<\/p>\n\n\n\n

Durante dos a\u00f1os, hab\u00edan colaborado con la cadena de supermercados del sur de Texas para que los productos de La Pale estuvieran disponibles en las tiendas H-E-B, un objetivo que lograron en febrero de 2025.\u00a0<\/p>\n\n\n\n

La selladora que adquirieron a trav\u00e9s del programa eBridge ayud\u00f3 a La Pale a cumplir con los requisitos de demanda de H-E-B.\u00a0\u00a0\u00a0<\/p>\n\n\n

\n
\"Un
Un empleado de La Pale vierte la mezcla de las paletas en los moldes.
Cortes\u00eda de | La Pale<\/figcaption><\/figure>\n<\/div>\n\n\n

Rosales cont\u00f3 que recientemente se encontr\u00f3 con Daisy Alc\u00e1zar en un evento, y que esta le pregunt\u00f3 qu\u00e9 pod\u00eda hacer para ayudar a los dem\u00e1s. Ya es ponente en la Startup Week de la UTRGV.\u00a0<\/p>\n\n\n\n

\u00abEstos emprendedores han creado una red de contactos muy s\u00f3lida\u00bb, afirm\u00f3 Rosales, \u00aby tienen la capacidad de conocer a personas que les sirven de mentores. Ahora se encuentran en una fase en la que ellos mismos act\u00faan como mentores\u00bb.\u00a0<\/p>\n\n\n\n

Daisy Alcazar sigue buscando el asesoramiento de sus asesores mientras eval\u00faa una oferta para expandirse a 3.600 tiendas, una perspectiva abrumadora que est\u00e1 barajando.\u00a0<\/p>\n\n\n\n

Es mucho. Daisy Alc\u00e1zar bromea diciendo que se permite 10 minutos para llorar por la ma\u00f1ana y, despu\u00e9s, se pone en marcha.\u00a0<\/p>\n\n\n\n

\u00abEs uno de esos momentos surrealistas. Rezas y esperas que alg\u00fan d\u00eda se agoten las entradas\u00bb, dijo. \u00abY entonces piensas: \u201cVale, ya estamos aqu\u00ed. \u00bfY ahora qu\u00e9 hacemos?\u201d\u00bb.\u00a0<\/p>\n\n\n\n

\u00abMi marido dice: \u201cEnciende las m\u00e1quinas. Vamos a seguir produciendo hasta que ya no podamos m\u00e1s\u201d\u00bb.<\/p>\n\n\n\n

\u00abEsa es la diferencia entre los dos\u00bb, dijo ella.<\/p>\n\n\n\n

Para ella, lo importante es la imagen de marca, la producci\u00f3n y las cifras.\u00a0<\/p>\n\n\n\n

\u00bfPara \u00e9l?<\/p>\n\n\n\n

\u00abNaci\u00f3 en este mundo\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"

Gracias a la ayuda de programas locales de emprendimiento, La Pale ha pasado de ser una tienda de barrio de Brownsville a convertirse en una marca minorista en expansi\u00f3n.<\/p>\n","protected":false},"author":53,"featured_media":18525,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"post_views_count":0,"footnotes":""},"categories":[2376,2344,2335],"tags":[1654,2758,56,2368,1650,2759,2666,76,1443,2761,1651,2764,1652,2767,453,2610,2770],"class_list":["post-18522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-minorista-es","category-empresa-destacada-es","category-estados-unidos-es","tag-bcic","tag-bcic-es-es","tag-brownsville","tag-brownsville-es-es","tag-brownsville-community-improvement-corporation","tag-brownsville-community-improvement-corporation-es-es","tag-emprendimiento-es","tag-entrepreneurship","tag-h-e-b","tag-h-e-b-es-es","tag-la-pale-frozen-fruit-bar","tag-la-pale-frozen-fruit-bar-es-es","tag-paletas","tag-paletas-es-es","tag-small-business","tag-small-business-es-es","tag-startup-texas-es-es"],"acf":{"is_features_post":[],"is_sponser":[],"hide_author":[],"hide_author_biography":[]},"apple_news_notices":[],"yoast_head":"\n\u00abLa 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