{"id":18675,"date":"2026-06-20T18:45:00","date_gmt":"2026-06-20T23:45:00","guid":{"rendered":"https:\/\/www.rgvbusinessjournal.com\/news\/15\/07\/2026\/se-preve-que-el-dia-del-padre-y-el-mundial-generen-122-millones-de-dolares-para-los-comercios-de-reynosa\/"},"modified":"2026-07-15T16:00:47","modified_gmt":"2026-07-15T21:00:47","slug":"se-preve-que-el-dia-del-padre-y-el-mundial-generen-122-millones-de-dolares-para-los-comercios-de-reynosa","status":"publish","type":"post","link":"https:\/\/www.rgvbusinessjournal.com\/es\/news\/20\/06\/2026\/se-preve-que-el-dia-del-padre-y-el-mundial-generen-122-millones-de-dolares-para-los-comercios-de-reynosa\/","title":{"rendered":"Se prev\u00e9 que el D\u00eda del Padre y el Mundial generen 12,2 millones de d\u00f3lares para los comercios de Reynosa"},"content":{"rendered":"\n
Se prev\u00e9 que las celebraciones del D\u00eda del Padre y las fiestas para ver la Copa del Mundo de la FIFA 2026 generen m\u00e1s de 230 millones de pesos, es decir, aproximadamente 12,2 millones de d\u00f3lares, en actividad econ\u00f3mica en Reynosa, seg\u00fan la C\u00e1mara Nacional de Comercio, Servicios y Turismo de Reynosa, conocida como CANACO.<\/p>\n\n\n
La organizaci\u00f3n empresarial prev\u00e9 un aumento del gasto en supermercados, tiendas de conveniencia, restaurantes, bares, tiendas de electr\u00f3nica, locales de ocio, tiendas de art\u00edculos deportivos y comercios que venden productos relacionados con el f\u00fatbol.<\/p>\n\n\n\n
\u00abLa coincidencia del D\u00eda del Padre con el Mundial de la FIFA supone una oportunidad extraordinaria para el comercio local\u00bb, afirm\u00f3 Gildardo L\u00f3pez Hinojosa, presidente de la CANACO de Reynosa. \u00abMiles de familias se reunir\u00e1n para celebrar y disfrutar de los partidos, lo que generar\u00e1 una mayor actividad econ\u00f3mica para nuestros comercios\u00bb.<\/p>\n\n\n\n
Un comprador del D\u00eda del Padre en constante evoluci\u00f3n<\/strong><\/h2>\n\n\n\n
Sin embargo, los minoristas afirman que este aumento del gasto tambi\u00e9n refleja un cambio m\u00e1s amplio en el comportamiento de los consumidores.<\/p>\n\n\n\n
Raymundo Medina, subgerente de una tienda Soriana en Reynosa y con 20 a\u00f1os de experiencia en el sector minorista, afirm\u00f3 que las compras para el D\u00eda del Padre han cambiado, ya que los padres m\u00e1s j\u00f3venes impulsan la demanda de regalos m\u00e1s pr\u00e1cticos, personales y relacionados con sus aficiones.<\/p>\n\n\n
\u00abYa no se centra la atenci\u00f3n en el padre de m\u00e1s edad\u00bb, afirm\u00f3 Medina. \u00abHoy en d\u00eda se trata del padre m\u00e1s joven. Se trata m\u00e1s bien de ropa deportiva, herramientas y cosas que sabes que realmente va a usar\u00bb.<\/p>\n\n\n\n
Las promociones de temporada reflejan ese cambio, con descuentos en televisores de hasta 100 pulgadas, herramientas, ropa de hombre, vinos y licores, as\u00ed como en productos relacionados con las reuniones familiares y las barbacoas en el jard\u00edn.<\/p>\n\n\n\n
Una de las categor\u00edas que m\u00e1s r\u00e1pido est\u00e1 creciendo es la de los art\u00edculos de colecci\u00f3n.<\/p>\n\n\n\n
Las figuras tem\u00e1ticas, los veh\u00edculos de colecci\u00f3n, los productos relacionados con los videojuegos y las cartas coleccionables est\u00e1n atrayendo a un mayor n\u00famero de consumidores adultos, sobre todo a padres j\u00f3venes interesados en el entretenimiento y la cultura popular.<\/p>\n\n\n\n
\u00abTraigo productos de otras tiendas y de otras ciudades porque no duran mucho en las estanter\u00edas\u00bb, dijo Medina.<\/p>\n\n\n\n
Esta tendencia refleja un cambio m\u00e1s amplio en el comportamiento de compra, ya que los consumidores buscan cada vez m\u00e1s productos relacionados con sus intereses y experiencias personales, en lugar de los regalos tradicionales.<\/p>\n\n\n\n
El Mundial impulsa una segunda ola de gasto<\/strong><\/h2>\n\n\n\n
El Mundial est\u00e1 generando otra ola de gasto.<\/p>\n\n\n\n
Las tiendas informan de un aumento en las ventas de camisetas, balones de f\u00fatbol, \u00e1lbumes de cromos, cromos coleccionables, vasos y productos relacionados con el torneo a medida que avanza la competici\u00f3n.<\/p>\n\n\n\n
\u00abLos \u00e1lbumes y las cromos del Mundial tuvieron un gran \u00e9xito\u00bb, dijo Medina. \u00abSe agotaron en una semana\u00bb.<\/p>\n\n\n\n
El torneo tambi\u00e9n est\u00e1 generando m\u00e1s afluencia en las secciones de electr\u00f3nica, alimentaci\u00f3n y bebidas, sobre todo ahora que las familias se re\u00fanen para ver los partidos juntas.<\/p>\n\n\n\n
El gasto relacionado con las barbacoas sigue siendo uno de los v\u00ednculos m\u00e1s fuertes entre el D\u00eda del Padre y las celebraciones del Mundial en el norte de M\u00e9xico.<\/p>\n\n\n\n
En Soriana, los cortes m\u00e1s vendidos son el rollo de paleta, el solomillo superior, los filetes T-bone, las costillas y los productos marinados. Para satisfacer la demanda, la tienda recibe entre 1.764 y 3.307 libras de carne por env\u00edo, y las entregas se realizan dos veces por semana.<\/p>\n\n\n\n
Los minoristas tambi\u00e9n est\u00e1n observando una demanda de productos de mayor valor, como adobos, condimentos, utensilios para la parrilla, cortes especiales y bebidas como el mezcal.<\/p>\n\n\n\n
Las experiencias pasan a formar parte de la estrategia comercial<\/strong><\/h2>\n\n\n\n
Las empresas tambi\u00e9n est\u00e1n aprovechando las experiencias en tienda para atraer a los clientes.<\/p>\n\n\n\n
Con motivo del D\u00eda del Padre, Soriana tiene previsto organizar carreras de Hot Wheels, torneos de videojuegos de la FIFA y actividades para toda la familia, que se retransmitir\u00e1n en pantallas gigantes repartidas por toda la tienda.<\/p>\n\n\n\n
La CANACO estima que el impacto conjunto del D\u00eda del Padre y el Mundial generar\u00e1 un gasto muy superior al de un fin de semana habitual, lo que beneficiar\u00e1 a cientos de empresas relacionadas con el comercio, los servicios y el ocio.<\/p>\n\n\n\n
\u00abCada compra realizada a trav\u00e9s del comercio formal refuerza las empresas familiares, crea puestos de trabajo y contribuye al crecimiento econ\u00f3mico de nuestra ciudad\u00bb, afirm\u00f3 L\u00f3pez Hinojosa.<\/p>\n","protected":false},"excerpt":{"rendered":"
Los comerciantes afirman que los padres m\u00e1s j\u00f3venes est\u00e1n cambiando los h\u00e1bitos de consumo, lo que impulsa la demanda de art\u00edculos de colecci\u00f3n, tecnolog\u00eda y compras basadas en experiencias.<\/p>\n","protected":false},"author":16,"featured_media":18683,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_views_count":0,"footnotes":""},"categories":[2376,816,2345,111],"tags":[2099,122,3072,2184,2183,292,196,169,185],"class_list":["post-18675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-minorista-es","category-mexico","category-mexico-es","category-retail-real-estate","tag-canaco-reynosa","tag-consumer-spending","tag-copa-del-mundo-de-la-fifa-2026-es","tag-fathers-day","tag-fifa-world-cup-2026","tag-mexico-economy","tag-retail","tag-reynosa","tag-tamaulipas"],"acf":{"is_features_post":[],"is_sponser":[],"hide_author":[],"hide_author_biography":[]},"yoast_head":"\n
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