{"id":18809,"date":"2026-06-09T14:44:37","date_gmt":"2026-06-09T19:44:37","guid":{"rendered":"https:\/\/www.rgvbusinessjournal.com\/news\/15\/07\/2026\/como-los-rgv-red-crowns-consiguieron-una-campana-para-la-copa-del-mundo-de-la-fifa\/"},"modified":"2026-07-15T07:44:55","modified_gmt":"2026-07-15T12:44:55","slug":"como-los-rgv-red-crowns-consiguieron-una-campana-para-la-copa-del-mundo-de-la-fifa","status":"publish","type":"post","link":"https:\/\/www.rgvbusinessjournal.com\/es\/news\/09\/06\/2026\/como-los-rgv-red-crowns-consiguieron-una-campana-para-la-copa-del-mundo-de-la-fifa\/","title":{"rendered":"C\u00f3mo los RGV Red Crowns consiguieron una campa\u00f1a para la Copa del Mundo de la FIFA"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The Rio Grande Valley-based RGV Red Crowns Soccer Club will be featured in a national Bank of America campaign tied to the FIFA World Cup, giving the region a global platform during one of the world\u2019s largest sporting events.<\/p>\n\n<p class=\"wp-block-paragraph\">The campaign highlights the Harlingen-based soccer club\u2019s community-driven approach and will air during World Cup broadcasts in English and <a href=\"https:\/\/abancommercials.com\/bank-america\/2026-fifa-world-cup-que-quieres-lograr-spanish-commercial\/296058\/?fbclid=IwY2xjawSVSUpleHRuA2FlbQIxMQBicmlkETFHekF4NmpmcFdjSDMxRmlqc3J0YwZhcHBfaWQQMjIyMDM5MTc4ODIwMDg5MgABHjxeo8l9GTjo2WP5jY08n22ibRbQxNGwviQa7_h_WMO58fkGaBSjlH-o5NsH_aem_LpBFSvSB1ImYH1AvQzAcHw\">Spanish<\/a>, according to Red Crowns founder and president Jamal Fayyad.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><a href=\"https:\/\/www.rgvbusinessjournal.com\/es\/podcast\/como-los-rgv-red-crowns-convirtieron-el-futbol-local-en-una-campana-para-el-mundial\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2026\/06\/Episode-34-1024x576.png\" alt=\"\" class=\"wp-image-16254\" style=\"width:441px;height:auto\" srcset=\"https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2026\/06\/Episode-34-1024x576.png 1024w, https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2026\/06\/Episode-34-300x169.png 300w, https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2026\/06\/Episode-34-768x432.png 768w, https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2026\/06\/Episode-34-1200x675.png 1200w, https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2026\/06\/Episode-34-690x388.png 690w, https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2026\/06\/Episode-34-350x197.png 350w, https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2026\/06\/Episode-34.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.rgvbusinessjournal.com\/es\/podcast\/como-los-rgv-red-crowns-convirtieron-el-futbol-local-en-una-campana-para-el-mundial\/\">Watch the podcast episode.<\/a><\/figcaption><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">\u201cBank of America heard about our story about starting a team from scratch, from the ground up, getting the community\u2019s input from the name, the colors, even the players, providing an opportunity for our local kids to play to the next level,\u201d Fayyad said during a recent <em>Rio Grande Valley Business Journal <\/em>podcast interview.<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cThey said, \u2018In this World Cup campaign, we want to feature this story. We want to feature the Red Crowns and let people know what soccer can do for community.\u2019\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">Bank of America is an official sponsor of the FIFA World Cup and selected the Red Crowns as one of several stories featured in its campaign.<\/p>\n\n<p class=\"wp-block-paragraph\">Fayyad said the club was chosen after bank officials learned about the organization\u2019s community-focused model and its success developing local players. During its inaugural season, three Valley athletes advanced to the professional ranks, he said.<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cWe were going up against six other stories,\u201d Fayyad said. \u201cOne of the characters from Ted Lasso was somebody we were competing against. And we were given the opportunity to work with Bank of America.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">The commercial was filmed primarily in Harlingen and Brownsville and <a href=\"https:\/\/www.rgvbusinessjournal.com\/es\/news\/04\/04\/2026\/la-campana-de-la-copa-del-mundo-situa-a-valley-en-el-punto-de-mira-mundial-mientras-las-cuadrillas-inyectan-mas-de-250-000-dolares-en-la-economia-local\/\">generated more than $250,000 in local economic activity<\/a> over two days, according to Fayyad.<\/p>\n\n<p class=\"wp-block-paragraph\">The production also marked what he described as the first Screen Actors Guild-affiliated commercial shoot in the Rio Grande Valley.<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cWhen they agreed to come down, I had one favor, and it was: keep everything local,\u201d Fayyad said.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2026\/06\/red-crowns-1024x683.jpg\" alt=\"An RGV Red Crowns player in a green-and-red striped uniform dribbles past a defender during a nighttime soccer match at Harlingen Field.\" class=\"wp-image-16259\" style=\"aspect-ratio:1.4992888417882142;width:469px;height:auto\" srcset=\"https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2026\/06\/red-crowns-1024x683.jpg 1024w, https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2026\/06\/red-crowns-300x200.jpg 300w, https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2026\/06\/red-crowns-768x512.jpg 768w, https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2026\/06\/red-crowns-1536x1025.jpg 1536w, https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2026\/06\/red-crowns-1200x800.jpg 1200w, https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2026\/06\/red-crowns-690x460.jpg 690w, https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2026\/06\/red-crowns-345x230.jpg 345w, https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2026\/06\/red-crowns.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">An RGV Red Crowns player advances the ball during a match.<br\/>Courtesy of | RGV Red Crowns<\/figcaption><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">\u201cThey kept it here. The shirts they needed made, they got them here locally. The props they needed, they got here locally. Everything they did truly was local.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">Fayyad said local businesses featured in the commercial were compensated for their participation, while production crews stayed in local hotels, dined at Valley restaurants and purchased goods and services from area vendors.<\/p>\n\n<p class=\"wp-block-paragraph\">Beyond the economic impact, Fayyad said the project offered an opportunity to showcase a different narrative about the region.<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cA lot of times in the Valley, we\u2019re on the top of every bad list,\u201d he said. \u201cWhat I loved about this story was it wasn\u2019t the same old, same old that you see on Netflix or whenever people talk about the Valley.<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cThis was authentic to the Valley.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">The Red Crowns launched after Fayyad spent years studying successful community soccer clubs across the United States and abroad, including a visit to Wrexham, Wales, before the club gained international attention through the hit television series \u201cWelcome to Wrexham.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">He said the research convinced him that successful lower-division soccer clubs are built around community identity rather than wins and losses.<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cIt wasn\u2019t about the wins or the losses,\u201d Fayyad said. \u201cThe soccer \u2014 what happens on the field \u2014 was actually secondary. It was more of what the club represented.\u201d<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"540\" src=\"https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2026\/04\/63AEE078-6A90-4055-B8CB-BD7C93095316_1_201_a.jpeg\" alt=\"Film crew members stand around cameras and production equipment at an outdoor market-style set with fruits and vegetables in the Rio Grande Valley.\" class=\"wp-image-11119\" style=\"width:429px;height:auto\" srcset=\"https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2026\/04\/63AEE078-6A90-4055-B8CB-BD7C93095316_1_201_a.jpeg 720w, https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2026\/04\/63AEE078-6A90-4055-B8CB-BD7C93095316_1_201_a-300x225.jpeg 300w, https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2026\/04\/63AEE078-6A90-4055-B8CB-BD7C93095316_1_201_a-647x485.jpeg 647w, https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2026\/04\/63AEE078-6A90-4055-B8CB-BD7C93095316_1_201_a-307x230.jpeg 307w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption class=\"wp-element-caption\">The film crew records an outdoor market in Harlingen. <br\/>Courtesy of | Norma Sepulveda<\/figcaption><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">That philosophy shaped the Red Crowns from the beginning.<\/p>\n\n<p class=\"wp-block-paragraph\">Before announcing plans for a team, organizers distributed surveys throughout the Valley asking residents what reminded them of home. Responses about local culture, colors and wildlife ultimately led to the team\u2019s name and mascot \u2014 the red-crowned parrot commonly found across South Texas and northern Mexico.<\/p>\n\n<p class=\"wp-block-paragraph\">The club currently competes in the fourth division of U.S. soccer and is preparing for its second season.<\/p>\n\n<p class=\"wp-block-paragraph\">Unlike traditional academy systems, Fayyad said the Red Crowns were designed to complement local schools and youth soccer organizations rather than compete with them.<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cWe celebrate where you\u2019re from. We celebrate your high school. We celebrate your academy,\u201d he said. \u201cWe want to be that ultimate goal for them to help their students and athletes achieve their dreams.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">The organization plays its home matches at Harlingen Field, a former baseball stadium that was converted into a soccer-specific venue.<\/p>\n\n<p class=\"wp-block-paragraph\">Fayyad said the long-term future of the club could include professional soccer, but only if the community supports the move.<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cI would like to go pro,\u201d he said. \u201cI would like to be where the (RGV) Toros were before they dissolved. But we don\u2019t make that jump without the community wanting that jump.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">For now, the focus remains on growing the club\u2019s presence across the Valley while using soccer as a platform to connect communities and create opportunities for local athletes.<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cWe don\u2019t want to be your favorite team,\u201d Fayyad said. \u201cWe just want to be your local team.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El RGV Red Crowns comenz\u00f3 como un club de f\u00fatbol creado por la comunidad. Ahora va a aparecer en las pantallas de televisi\u00f3n de todo el mundo gracias a una campa\u00f1a del Bank of America vinculada a la Copa del Mundo de la FIFA.<\/p>\n","protected":false},"author":53,"featured_media":18816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_views_count":0,"footnotes":""},"categories":[1132,1712,825],"tags":[2107,56,138,2108,308,2106,3266,1759,70,2105,2103],"class_list":["post-18809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-spotlight","category-entertainment","category-u-s","tag-bank-of-america","tag-brownsville","tag-economic-development","tag-fifa-world-cup","tag-harlingen","tag-jamal-fayyad","tag-negocios-del-deporte-es","tag-rgv-red-crowns","tag-rio-grande-valley","tag-soccer","tag-sports-business"],"acf":{"is_features_post":[],"is_sponser":[],"hide_author":[],"hide_author_biography":[]},"yoast_head":"<!-- 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