{"id":18946,"date":"2026-02-05T22:05:55","date_gmt":"2026-02-06T04:05:55","guid":{"rendered":"https:\/\/www.rgvbusinessjournal.com\/news\/15\/07\/2026\/mercedes-cambia-de-rumbo-respecto-a-la-zona-de-incentivos-vinculada-al-corredor-de-tiendas-outlet-de-lujo\/"},"modified":"2026-07-15T16:03:15","modified_gmt":"2026-07-15T21:03:15","slug":"mercedes-cambia-de-rumbo-respecto-a-la-zona-de-incentivos-vinculada-al-corredor-de-tiendas-outlet-de-lujo","status":"publish","type":"post","link":"https:\/\/www.rgvbusinessjournal.com\/es\/news\/05\/02\/2026\/mercedes-cambia-de-rumbo-respecto-a-la-zona-de-incentivos-vinculada-al-corredor-de-tiendas-outlet-de-lujo\/","title":{"rendered":"Mercedes cambia de rumbo respecto a la zona de incentivos vinculada al corredor de tiendas outlet de lujo"},"content":{"rendered":"\n

Se espera que las autoridades municipales de Mercedes disuelvan una zona de inversi\u00f3n mediante incremento fiscal (TIRZ) a finales de mes, tras casi dos d\u00e9cadas.\u00a0<\/p>\n\n\n\n

La decisi\u00f3n refleja un replanteamiento m\u00e1s amplio de la estrategia de desarrollo econ\u00f3mico de Mercedes, que pasa de un \u00e1mbito de reinversi\u00f3n de contornos generales a un modelo de incentivos m\u00e1s espec\u00edfico y orientado a proyectos.\u00a0<\/p>\n\n\n\n

Las autoridades municipales afirman que la disoluci\u00f3n de la primera TIRZ de la ciudad tiene por objeto resolver problemas estructurales y crear un marco m\u00e1s claro para fomentar las inversiones futuras.<\/p>\n\n\n\n

Los concejales de Mercedes votaron a favor de eliminar la TIRZ el 3 de febrero y se espera que reafirmen esa decisi\u00f3n el 17 de febrero.\u00a0<\/p>\n\n\n\n

La TIRZ n.\u00ba 1 abarca 1.300 acres a ambos lados de la autopista 83 en Mercedes, entre la milla 3 y la milla 1. Esto significa que incluye el complejo \u00abThe Shops at Mercedes\u00bb en el extremo oeste y los l\u00edmites de la ciudad en el lado este.\u00a0<\/p>\n\n\n\n

La TIRZ n.\u00ba 1 se cre\u00f3 en 2008 y est\u00e1 previsto que expire en 2032. Los inmuebles de la zona se valoraron en 64 millones de d\u00f3lares en 2023, lo que supone un aumento con respecto al valor base de 39 millones de d\u00f3lares, seg\u00fan los datos<\/a> m\u00e1s recientes facilitados por la Contralor\u00eda de Texas<\/a>. <\/p>\n\n\n

\n
\"Oscar
Oscar Montoya Sr. <\/figcaption><\/figure>\n<\/div>\n\n\n

Los ingresos por el impuesto sobre bienes inmuebles ascendieron a 893 694 d\u00f3lares en 2023, y el saldo del fondo fue negativo, de 504 856 d\u00f3lares. El condado de Hidalgo deber\u00eda a la ciudad de Mercedes unos 200 000 d\u00f3lares correspondientes al periodo comprendido entre 2013 y 2022, pero falta la documentaci\u00f3n relativa a dicho reembolso.\u00a0<\/p>\n\n\n\n

\u00abCreo que se precipitaron al crear la zona de reinversi\u00f3n\u00bb, afirm\u00f3 el alcalde de Mercedes, \u00d3scar Montoya Sr., durante una reuni\u00f3n municipal celebrada en diciembre. \u00abHab\u00eda un sinf\u00edn de factores que pod\u00edan hacer que esto fracasara. No fue solo culpa del ayuntamiento\u00bb.\u00a0<\/p>\n\n\n\n

Las autoridades municipales se\u00f1alaron que, aunque la zona TIRZ n.\u00ba 1 experiment\u00f3 cierto crecimiento econ\u00f3mico, su estructura inicial provoc\u00f3 problemas burocr\u00e1ticos. Por ejemplo, falta documentaci\u00f3n porque, en lugar de crear una nueva cuenta para la TIRZ, el dinero se ingres\u00f3 en el fondo general del ayuntamiento, seg\u00fan explic\u00f3 el asistente del administrador municipal, Jonas Gonz\u00e1lez, al Rio Grande Valley Business Journal.<\/em><\/a>\u00a0<\/p>\n\n\n

\n
\"Jonas
Jonas Gonz\u00e1lez <\/figcaption><\/figure>\n<\/div>\n\n\n

\u00abTodos los fondos se estaban ingresando en el fondo general, lo cual no es aceptable seg\u00fan las normas del condado. Y no hab\u00eda forma de que pudi\u00e9ramos dar marcha atr\u00e1s y solucionar esto. El ayuntamiento deber\u00eda haber creado una cuenta independiente\u00bb, afirm\u00f3 Gonz\u00e1lez. \u00abLo mejor era empezar de cero\u00bb.<\/p>\n\n\n\n

Entre las nuevas iniciativas de la TIRZ n.\u00ba 1 se incluye un nuevo centro de viajes con locales comerciales de Aradi Holdings LLC, dirigida por el promotor Mohamed Sharaf, para el que ya se hab\u00eda aprobado previamente la subvenci\u00f3n de la TIRZ.\u00a0<\/p>\n\n\n\n

En su lugar, Gonz\u00e1lez anim\u00f3 a los inversores interesados en inmuebles que anteriormente se encontraban dentro de la TIRZ a lo largo de la Autopista 83 a ponerse en contacto directamente con el ayuntamiento para negociar un posible acuerdo de incentivos econ\u00f3micos vinculado a un proyecto concreto.\u00a0<\/p>\n\n\n\n

\u00abPero ahora contamos con procedimientos establecidos. En lugar de limitarnos a crear una TIRZ y esperar a que alguien se presente, la [nueva] TIRZ se centra ahora en proyectos concretos\u00bb, afirm\u00f3 Montoya. \u00abAquella TIRZ [n.\u00ba 1] estaba impulsada por las autoridades y no por los inversores. Hoy en d\u00eda el sistema es mucho mejor\u00bb.\u00a0<\/p>\n\n\n\n

El Dr. Jacob C. Howell, comisionado de Mercedes Place 1, se hizo eco de esa opini\u00f3n.<\/p>\n\n\n

\n
\"Jacob
Jacob C. Howell<\/figcaption><\/figure>\n<\/div>\n\n\n

\u00abEsto fue antes de que yo asumiera el cargo, pero hab\u00eda muchas lagunas. No era viable seguir invirtiendo dinero en algo que no iba a funcionar\u00bb, afirm\u00f3 Howell.\u00a0<\/p>\n\n\n\n

En cambio, espera con ilusi\u00f3n el futuro crecimiento de la ciudad gracias a una nueva TIRZ.\u00a0<\/p>\n\n\n\n

\u00abEn los pr\u00f3ximos cinco a diez a\u00f1os, Mercedes tendr\u00e1 un aspecto diferente y atraer\u00e1 m\u00e1s inversi\u00f3n\u00bb, afirm\u00f3 Howell.\u00a0<\/p>\n\n\n\n

En 2025, los dirigentes de Mercedes aprobaron la creaci\u00f3n de la TIRZ n.\u00ba 2 en el extremo este de la ciudad y dentro de su jurisdicci\u00f3n extraterritorial, que linda con los l\u00edmites municipales de Weslaco.\u00a0<\/p>\n\n\n\n

La TIRZ n.\u00ba 2 surgi\u00f3 a iniciativa de los promotores inmobiliarios Jacinto Garza, de San Jacinto Enterprises, y Joe Olivarez, de Olivarez Organization, quienes tienen previsto urbanizar 225 acres para construir 800 viviendas nuevas.\u00a0<\/p>\n\n\n\n

Tras algunas negociaciones con el condado de Hidalgo, las autoridades municipales esperan que el condado apruebe la nueva TIRZ en las pr\u00f3ximas semanas. Se prev\u00e9 que la TIRZ n.\u00ba 2, valorada en 3,8 millones de d\u00f3lares en 2024, aumente hasta alcanzar los 583 millones de d\u00f3lares en 2054.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Descubre por qu\u00e9 Mercedes va a disolver su primera zona de reinversi\u00f3n del incremento fiscal y c\u00f3mo piensa actuar la ciudad a partir de ahora.<\/p>\n","protected":false},"author":9,"featured_media":18951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_views_count":0,"footnotes":""},"categories":[2376,4,2334,2357,107,111],"tags":[3498,184,2591,2370,138,3495,3490,2338,1341,1342,3492,608,1340,260,1343,3500,1345,1344,3502,3501],"class_list":["post-18946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-minorista-es","category-commercial-real-estate","category-inmobiliaria-es","category-inmobiliaria-comercial-es","category-real-estate","category-retail-real-estate","tag-centros-comerciales-outlet-es","tag-commercial-real-estate","tag-desarrollo-del-comercio-minorista-es","tag-desarrollo-economico-es","tag-economic-development","tag-finanzas-municipales-es","tag-incentivos-locales-es","tag-inmobiliaria-comercial-es","tag-local-incentives","tag-mercedes-texas","tag-mercedes-texas-es-es","tag-municipal-finance","tag-outlet-malls","tag-retail-development","tag-rio-grande-valley-premium-outlets","tag-rio-grande-valley-premium-outlets-es-es","tag-tax-increment-reinvestment-zone","tag-tirz","tag-tirz-es-es","tag-zona-de-reinversion-del-incremento-fiscal-es"],"acf":{"is_features_post":[],"is_sponser":[],"hide_author":[],"hide_author_biography":[]},"yoast_head":"\nMercedes 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