{"id":19198,"date":"2026-03-08T05:04:39","date_gmt":"2026-03-08T10:04:39","guid":{"rendered":"https:\/\/www.rgvbusinessjournal.com\/news\/15\/07\/2026\/la-cadena-de-cafeterias-de-reynosa-moots-cafe-abre-su-septimo-local-y-apuesta-por-la-expansion-mediante-franquicias\/"},"modified":"2026-07-15T16:02:37","modified_gmt":"2026-07-15T21:02:37","slug":"la-cadena-de-cafeterias-de-reynosa-moots-cafe-abre-su-septimo-local-y-apuesta-por-la-expansion-mediante-franquicias","status":"publish","type":"post","link":"https:\/\/www.rgvbusinessjournal.com\/es\/news\/08\/03\/2026\/la-cadena-de-cafeterias-de-reynosa-moots-cafe-abre-su-septimo-local-y-apuesta-por-la-expansion-mediante-franquicias\/","title":{"rendered":"La cadena de cafeter\u00edas de Reynosa, Moots Caf\u00e9, abre su s\u00e9ptimo local y apuesta por la expansi\u00f3n mediante franquicias"},"content":{"rendered":"\n
Una cafeter\u00eda que comenz\u00f3 con dos emprendedores y un \u00fanico local en Reynosa se ha convertido en una cadena con siete cafeter\u00edas y unos 80 empleados.<\/p>\n\n\n\n
Moots Caf\u00e9 invirti\u00f3 alrededor de un mill\u00f3n de pesos, es decir, unos 57 000 d\u00f3lares, para abrir su nuevo local en el casco hist\u00f3rico de Reynosa.<\/p>\n\n\n\n
La empresa inaugur\u00f3 su primera cafeter\u00eda en el Boulevard Hidalgo en abril de 2019, seg\u00fan declar\u00f3 \u00d3scar Emir Rodr\u00edguez Gallegos al Rio Grande Valley Business Journal.<\/p>\n\n\n\n
Rodr\u00edguez Gallegos, copropietario de la empresa junto con Giovanni Gastelum Araujo, explic\u00f3 que la idea surgi\u00f3 de su inter\u00e9s com\u00fan por el caf\u00e9 y de su deseo de crear su propio negocio tras haber trabajado juntos en otra empresa.<\/p>\n\n\n\n
\u00abDesde que eres joven, ya piensas en tener tu propio negocio\u00bb, dijo. \u00abDe ah\u00ed surgi\u00f3 el inter\u00e9s: crear esta cafeter\u00eda y ser independiente\u00bb.<\/p>\n\n\n\n
Crear una marca local<\/strong><\/h2>\n\n\n\n
El nombre de la cafeter\u00eda refleja la identidad que los fundadores quer\u00edan crear.<\/p>\n\n\n\n
\u00abMoots es una palabra maya que significa ra\u00edces u or\u00edgenes\u00bb, afirm\u00f3 Rodr\u00edguez Gallegos.<\/p>\n\n\n\n
Este concepto se refleja en el dise\u00f1o del local, que utiliza piedra, madera y elementos naturales para crear un ambiente tranquilo para los clientes.<\/p>\n\n\n\n
\u00abSiempre nos hemos centrado en aportar a Reynosa un concepto diferente que destaque la calidad y la frescura, pero desde un enfoque ecol\u00f3gico y sostenible\u00bb, afirm\u00f3 Gastelum Araujo.<\/p>\n\n\n\n
A medida que la marca se expand\u00eda, la empresa tambi\u00e9n comenz\u00f3 a ampliar su plantilla.<\/p>\n\n\n\n
\u00abEmpezamos siendo dos amigos y ahora somos una familia muy grande\u00bb, afirm\u00f3 Rodr\u00edguez Gallegos.<\/p>\n\n\n\n
En la actualidad, la empresa cuenta con una plantilla de unas 80 personas, muchas de las cuales est\u00e1n en su primer empleo.<\/p>\n\n\n\n
Ampliaci\u00f3n de la producci\u00f3n y la gama de productos<\/strong><\/h2>\n\n\n\n
El crecimiento inicial de la empresa se produjo durante la pandemia de COVID-19.<\/p>\n\n\n\n
\u00abNi siquiera hab\u00edamos cumplido nuestro primer aniversario cuando estall\u00f3 la pandemia\u00bb, afirm\u00f3 Rodr\u00edguez Gallegos.<\/p>\n\n\n
\n\u00d3scar Emir Rodr\u00edguez Gallegos and Giovanni Gastelum Araujo. Courtesy of | Moots Caf\u00e9<\/figcaption><\/figure>\n<\/div>\n\n\n
Para mantener el negocio en marcha, el equipo puso en marcha su propio servicio de reparto.<\/p>\n\n\n\n
\u00abUtilizamos nuestros propios coches y empezamos a entregar los pedidos a domicilio\u00bb, explic\u00f3.<\/p>\n\n\n\n
A medida que Moots Caf\u00e9 iba creciendo, los fundadores invirtieron en sus propias capacidades de producci\u00f3n.<\/p>\n\n\n\n
Hace dos a\u00f1os, la empresa cre\u00f3 un centro de producci\u00f3n de productos de panader\u00eda utilizando t\u00e9cnicas europeas.<\/p>\n\n\n\n
\u00abElaboramos masa laminada con mantequilla de alt\u00edsima calidad. Esto ha permitido que nuestros clientes distingan nuestro pan\u00bb, afirm\u00f3 Rodr\u00edguez Gallegos.<\/p>\n\n\n\n
La empresa tambi\u00e9n lanz\u00f3 su propia marca de caf\u00e9.<\/p>\n\n\n\n
\u00abHemos presentado nuestra mezcla de la casa, que es la que utilizamos en la cafeter\u00eda, as\u00ed como tres caf\u00e9s especiales procedentes de diferentes fincas de Veracruz\u00bb, afirmaron los fundadores.<\/p>\n\n\n\n
La empresa trabaja directamente con los productores de caf\u00e9 y realiza pedidos cada dos semanas para garantizar la frescura del producto; adem\u00e1s, su carta incluye una amplia variedad de opciones pensadas para satisfacer diferentes preferencias alimentarias, como ensaladas, postres cetog\u00e9nicos y productos de panader\u00eda artesanal.<\/p>\n\n\n\n
\u00abSea cual sea tu r\u00e9gimen alimenticio, seguro que encontrar\u00e1s algo en nuestra carta\u00bb, afirm\u00f3 Rodr\u00edguez Gallegos.<\/p>\n\n\n\n
Preparaci\u00f3n para la franquicia<\/strong><\/h2>\n\n\n\n
Con siete establecimientos ya en funcionamiento, los fundadores afirman que la pr\u00f3xima fase de crecimiento podr\u00eda llegar a trav\u00e9s de las franquicias.<\/p>\n\n\n\n
La empresa ha documentado sus procesos operativos y ha registrado la marca en el Instituto de la Propiedad Intelectual de M\u00e9xico.<\/p>\n\n\n\n
\u00abEstamos a la espera de una oportunidad \u2014o abiertos a ella\u2014\u2026 por parte de personas que quieran invertir en Moots\u00bb, afirm\u00f3 Rodr\u00edguez Gallegos.<\/p>\n\n\n\n
La marca, con sede en Reynosa, ha pasado de ser una simple cafeter\u00eda a convertirse en una cadena local que da empleo a unas 80 personas.<\/p>\n","protected":false},"author":16,"featured_media":19200,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_views_count":0,"footnotes":""},"categories":[2376,2344,2345],"tags":[3820,1604,2666,3823,76,1606,2768,1607,3822,1601,2771,169,2442,453,2610],"class_list":["post-19198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-minorista-es","category-empresa-destacada-es","category-mexico-es","tag-cafeterias-es","tag-coffee-shops","tag-emprendimiento-es","tag-empresas-de-tamaulipas-es","tag-entrepreneurship","tag-franchising","tag-franchising-es-es","tag-moots-cafe","tag-moots-cafe-es-es","tag-restaurants","tag-restaurants-es-es","tag-reynosa","tag-reynosa-es-es","tag-small-business","tag-small-business-es-es"],"acf":{"is_features_post":[],"is_sponser":[],"hide_author":[],"hide_author_biography":[]},"yoast_head":"\n
La cadena de cafeter\u00edas de Reynosa, Moots Caf\u00e9, abre su s\u00e9ptimo local y apuesta por la expansi\u00f3n mediante franquicias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rgvbusinessjournal.com\/es\/news\/08\/03\/2026\/la-cadena-de-cafeterias-de-reynosa-moots-cafe-abre-su-septimo-local-y-apuesta-por-la-expansion-mediante-franquicias\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La cadena de cafeter\u00edas de Reynosa, Moots Caf\u00e9, abre su s\u00e9ptimo local y apuesta por la expansi\u00f3n mediante franquicias\" \/>\n<meta property=\"og:description\" content=\"RGV Business Journal covers business news in the Rio Grande Valley of Texas and the Mexican cities of Reynosa and Matamoros.\" \/>\n<meta property=\"og:url\" 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