{"id":19198,"date":"2026-03-08T05:04:39","date_gmt":"2026-03-08T10:04:39","guid":{"rendered":"https:\/\/www.rgvbusinessjournal.com\/news\/15\/07\/2026\/la-cadena-de-cafeterias-de-reynosa-moots-cafe-abre-su-septimo-local-y-apuesta-por-la-expansion-mediante-franquicias\/"},"modified":"2026-10-07T09:14:57","modified_gmt":"2026-10-07T14:14:57","slug":"la-cadena-de-cafeterias-de-reynosa-moots-cafe-abre-su-septimo-local-y-apuesta-por-la-expansion-mediante-franquicias","status":"publish","type":"post","link":"https:\/\/www.rgvbusinessjournal.com\/es\/news\/08\/03\/2026\/la-cadena-de-cafeterias-de-reynosa-moots-cafe-abre-su-septimo-local-y-apuesta-por-la-expansion-mediante-franquicias\/","title":{"rendered":"La cadena de cafeter\u00edas de Reynosa, Moots Caf\u00e9, abre su s\u00e9ptimo local y apunta a crecer mediante franquicias"},"content":{"rendered":"\n
Una cafeter\u00eda que comenz\u00f3 con dos emprendedores y un solo local en Reynosa se ha convertido en una cadena con siete cafeter\u00edas y unos 80 empleados.<\/p>\n\n\n\n
Moots Caf\u00e9 invirti\u00f3 alrededor de 1 mill\u00f3n de pesos, o aproximadamente 57 000 d\u00f3lares, para abrir su nuevo local en el centro hist\u00f3rico de Reynosa.<\/p>\n\n\n\n
La empresa abri\u00f3 su primera cafeter\u00eda en el Boulevard Hidalgo en abril de 2019, seg\u00fan declar\u00f3 \u00d3scar Emir Rodr\u00edguez Gallegos al Rio Grande Valley Business Journal.<\/p>\n\n\n\n
Rodr\u00edguez Gallegos, copropietario de la empresa junto con Giovanni Gastelum Araujo, dijo que la idea surgi\u00f3 de su inter\u00e9s com\u00fan por el caf\u00e9 y de su deseo de iniciar su propio negocio despu\u00e9s de haber trabajado juntos en otra empresa.<\/p>\n\n\n\n
\u00abDesde que eres joven, siempre has querido tener tu propio negocio\u00bb, dijo. \u00abDe ah\u00ed surgi\u00f3 mi inter\u00e9s: crear esta cafeter\u00eda y ser independiente\u00bb.<\/p>\n\n\n\n
C\u00f3mo crear una marca local<\/strong><\/h2>\n\n\n\n
El nombre de la cafeter\u00eda refleja la identidad que los fundadores quer\u00edan crear.<\/p>\n\n\n\n
\u201cMoots es una palabra maya que significa ra\u00edces u or\u00edgenes\u201d, dijo Rodr\u00edguez Gallegos.<\/p>\n\n\n\n
Este concepto se refleja en el dise\u00f1o del local, que utiliza piedra, madera y elementos naturales para crear un ambiente tranquilo para los clientes.<\/p>\n\n\n\n
\u201cSiempre nos hemos enfocado en traer a Reynosa un concepto diferente que resalte la calidad y la frescura, pero desde un enfoque org\u00e1nico y sostenible\u201d, dijo Gastelum Araujo.<\/p>\n\n\n\n
A medida que la marca se expand\u00eda, la empresa tambi\u00e9n comenz\u00f3 a ampliar su plantilla.<\/p>\n\n\n\n
\u201cEmpezamos siendo dos amigos y ahora somos una familia muy grande\u201d, dijo Rodr\u00edguez Gallegos.<\/p>\n\n\n\n
Hoy en d\u00eda, la empresa cuenta con unos 80 empleados, muchos de los cuales est\u00e1n en su primer empleo.<\/p>\n\n\n\n
Ampliaci\u00f3n de la producci\u00f3n y la gama de productos<\/strong><\/h2>\n\n\n\n
El crecimiento inicial de la empresa se produjo durante la pandemia de COVID-19.<\/p>\n\n\n\n
\u00abNi siquiera hab\u00edamos cumplido nuestro primer aniversario cuando estall\u00f3 la pandemia\u00bb, dijo Rodr\u00edguez Gallegos.<\/p>\n\n\n
\n\u00d3scar Emir Rodr\u00edguez Gallegos and Giovanni Gastelum Araujo. Courtesy of | Moots Caf\u00e9<\/figcaption><\/figure>\n<\/div>\n\n\n
Para mantener las operaciones en marcha, el equipo puso en marcha su propio servicio de entrega.<\/p>\n\n\n\n
\u201cUsamos nuestros propios autos y empezamos a entregar los pedidos en las casas de los clientes\u201d, dijo.<\/p>\n\n\n\n
A medida que Moots Caf\u00e9 fue creciendo, los fundadores invirtieron en sus propias capacidades de producci\u00f3n.<\/p>\n\n\n\n
Hace dos a\u00f1os, la empresa cre\u00f3 un centro de producci\u00f3n de productos de panader\u00eda utilizando t\u00e9cnicas europeas.<\/p>\n\n\n\n
\u201cTrabajamos con masa laminada y mantequilla de muy alta calidad. Esto ha permitido que nuestros clientes distingan nuestro pan\u201d, dijo Rodr\u00edguez Gallegos.<\/p>\n\n\n\n
La empresa tambi\u00e9n lanz\u00f3 su propia marca de caf\u00e9.<\/p>\n\n\n\n
\u201cPresentamos nuestra mezcla de la casa, que es la que usamos en la cafeter\u00eda, as\u00ed como tres caf\u00e9s especiales procedentes de diferentes fincas de Veracruz\u201d, dijeron los fundadores.<\/p>\n\n\n\n
La empresa trabaja directamente con productores de caf\u00e9 y realiza pedidos cada dos semanas para garantizar la frescura; adem\u00e1s, su men\u00fa incluye una variedad de opciones dise\u00f1adas para satisfacer diferentes preferencias alimentarias, entre las que se encuentran ensaladas, postres cetog\u00e9nicos y productos de panader\u00eda artesanal.<\/p>\n\n\n\n
\u201cSea cual sea tu r\u00e9gimen alimenticio, seguro que encontrar\u00e1s algo en nuestro men\u00fa\u201d, dijo Rodr\u00edguez Gallegos.<\/p>\n\n\n\n
Preparaci\u00f3n para la franquicia<\/strong><\/h2>\n\n\n\n
Con siete locales ya en funcionamiento, los fundadores afirman que la siguiente etapa de crecimiento podr\u00eda darse a trav\u00e9s de las franquicias.<\/p>\n\n\n\n
La empresa ha documentado sus procesos operativos y ha registrado la marca ante el instituto de propiedad intelectual de M\u00e9xico.<\/p>\n\n\n\n
\u201cEstamos esperando, o abiertos a, una oportunidad\u2026 de personas que quieran invertir con Moots\u201d, dijo Rodr\u00edguez Gallegos.<\/p>\n\n\n\n
La marca, con sede en Reynosa, ha pasado de ser una sola cafeter\u00eda a convertirse en una cadena local que da empleo a unas 80 personas.<\/p>\n","protected":false},"author":16,"featured_media":19200,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"post_views_count":216,"footnotes":""},"categories":[2376,2344,2345],"tags":[3820,2666,3823,2768,3822,2771,2442,2610],"class_list":["post-19198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-minorista-es","category-empresa-destacada-es","category-mexico-es","tag-cafeterias-es","tag-emprendimiento-es","tag-empresas-de-tamaulipas-es","tag-franchising-es-es","tag-moots-cafe-es-es","tag-restaurants-es-es","tag-reynosa-es-es","tag-small-business-es-es"],"acf":{"is_features_post":"","is_sponser":[],"hide_author":"","hide_author_biography":""},"apple_news_notices":[],"yoast_head":"\n
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