{"id":19210,"date":"2026-04-13T01:13:28","date_gmt":"2026-04-13T06:13:28","guid":{"rendered":"https:\/\/www.rgvbusinessjournal.com\/news\/15\/07\/2026\/reynosa-mira-mas-alla-del-sector-manufacturero-para-impulsar-su-proxima-fase-de-crecimiento\/"},"modified":"2026-07-15T16:01:59","modified_gmt":"2026-07-15T21:01:59","slug":"reynosa-mira-mas-alla-del-sector-manufacturero-para-impulsar-su-proxima-fase-de-crecimiento","status":"publish","type":"post","link":"https:\/\/www.rgvbusinessjournal.com\/es\/news\/13\/04\/2026\/reynosa-mira-mas-alla-del-sector-manufacturero-para-impulsar-su-proxima-fase-de-crecimiento\/","title":{"rendered":"Reynosa mira m\u00e1s all\u00e1 del sector manufacturero para impulsar su pr\u00f3xima fase de crecimiento"},"content":{"rendered":"\n

Reynosa est\u00e1 ampliando los programas dedicados al comercio minorista, el turismo y las peque\u00f1as empresas, mientras las autoridades trabajan para reforzar la econom\u00eda local ante las dificultades a las que se enfrenta su base industrial.<\/p>\n\n\n

\n
\"Rodolfo
Rodolfo Gonz\u00e1lez<\/figcaption><\/figure>\n<\/div>\n\n\n

Rodolfo Gonz\u00e1lez, director de Enlaces y Proyectos de Infraestructura Tur\u00edstica del Ayuntamiento de Reynosa, afirm\u00f3 que la estrategia se centra en dinamizar varios sectores a la vez.<\/p>\n\n\n\n

\u00abLa econom\u00eda general del municipio depende de todos\u00bb, afirm\u00f3.<\/p>\n\n\n\n

Gonz\u00e1lez comenz\u00f3 a supervisar las iniciativas de desarrollo econ\u00f3mico de la ciudad de forma provisional tras el fallecimiento de Mauricio Trevi\u00f1o Garza<\/a>, antiguo secretario de Desarrollo Econ\u00f3mico y Empleo de Reynosa.<\/p>\n\n\n\n

Esta iniciativa se produce en un momento en que la actividad industrial y log\u00edstica a lo largo de la frontera se ha visto sometida a presiones recientes, entre las que se incluyen la p\u00e9rdida de puestos de trabajo<\/a> relacionada con los cambios en las condiciones comerciales y el aumento de los costes operativos<\/a>.<\/p>\n\n\n\n

M\u00e1s informaci\u00f3n: Por qu\u00e9 los habitantes de Reynosa y Matamoros est\u00e1n pagando m\u00e1s por los gastos cotidianos, y qu\u00e9 est\u00e1 provocando este aumento<\/strong><\/a><\/p>\n\n\n\n

Los grandes proyectos comerciales acaparan la atenci\u00f3n<\/h2>\n\n\n\n

La construcci\u00f3n de un nuevo Walmart y un Sam\u2019s Club<\/a> supone dos de los proyectos comerciales de mayor envergadura de la ciudad, aunque a\u00fan se conocen pocos detalles.<\/p>\n\n\n\n

\u00abEl proyecto sigue siendo de m\u00e1xima confidencialidad; la informaci\u00f3n facilitada hasta ahora ha sido m\u00ednima y se ha tratado con total discreci\u00f3n\u00bb, afirm\u00f3 Gonz\u00e1lez.<\/p>\n\n\n\n

El inter\u00e9s por los proyectos va m\u00e1s all\u00e1 de las empresas implicadas, ya que las partes interesadas siguen de cerca los posibles efectos sobre el valor de los inmuebles, la competencia y la planificaci\u00f3n empresarial futura.<\/p>\n\n\n\n

\u00abPara ellos, es fundamental saber d\u00f3nde se ubicar\u00e1 el desarrollo comercial\u00bb, afirm\u00f3 Gonz\u00e1lez.<\/p>\n\n\n\n

La actividad en el centro cambia a medida que se desarrolla el corredor<\/h2>\n\n\n\n

La ampliaci\u00f3n del horario comercial en el centro de la ciudad ha dado lugar a un aumento del tr\u00e1fico peatonal.\u00a0<\/p>\n\n\n\n

\u00abEl flujo de visitantes durante el fin de semana en el centro de la ciudad ha aumentado\u00bb, afirm\u00f3 Gonz\u00e1lez, se\u00f1alando la Concatedral de Nuestra Se\u00f1ora de Guadalupe como una de las principales atracciones de la ciudad.<\/p>\n\n\n

\n
\"Una
Un cliente compra en un puesto de la Plaza Principal de Reynosa.
Cr\u00e9dito de la foto | Anayancy Ulloa<\/figcaption><\/figure>\n<\/div>\n\n\n

Los emprendedores disponen ahora de un espacio habilitado en la Plaza Principal para vender sus productos, lo que contribuye a impulsar la actividad econ\u00f3mica.\u00a0<\/p>\n\n\n\n

El aumento de la actividad \u2014incluidos los visitantes del Valle del R\u00edo Grande\u2014 ha beneficiado directamente a los comercios de la zona.<\/p>\n\n\n\n

La ciudad tambi\u00e9n est\u00e1 desarrollando el Corredor de Zaragoza, que conectar\u00e1 el Puente Internacional Hidalgo-Reynosa con algunas de las principales atracciones de la ciudad, entre las que se incluyen la Plaza Principal, la calle peatonal Hidalgo, el Museo del Ferrocarril y el Mercado de Zaragoza.<\/p>\n\n\n\n

El Mercado de Zaragoza tambi\u00e9n forma parte de la estrategia de revitalizaci\u00f3n de la ciudad.\u00a0<\/p>\n\n\n\n

Se anima a los comerciantes a que expongan sus productos fuera del mercado y participen en programas de emprendimiento para aumentar su visibilidad y atraer a m\u00e1s visitantes, incluidas las generaciones m\u00e1s j\u00f3venes.<\/p>\n\n\n\n

M\u00e1s informaci\u00f3n: Reynosa exime del pago de los costes iniciales para revitalizar su centro hist\u00f3rico<\/strong><\/a><\/p>\n\n\n\n

Los emprendedores y el comercio local impulsan la actividad<\/h2>\n\n\n\n

El apoyo a los emprendedores es un elemento central de la estrategia de la ciudad y un componente clave de su apuesta por el turismo urbano y el consumo local.<\/p>\n\n\n\n

El ayuntamiento ha repartido m\u00e1s de 1.000 ordenadores port\u00e1tiles entre emprendedores noveles y prev\u00e9 repartir otros 500. Adem\u00e1s, se ofrece a los participantes un espacio para vender sus productos en diversos eventos y reciben apoyo para formalizar sus negocios.<\/p>\n\n\n\n

\u00abUna vez que consigues que se impliquen, los formas y les proporcionas las herramientas necesarias\u00bb, afirm\u00f3 Gonz\u00e1lez.<\/p>\n\n\n\n

El objetivo es que los vendedores pasen de la venta informal<\/a> a negocios formales con acceso a herramientas digitales y cadenas de suministro.<\/p>\n\n\n

\n
\"Estefan\u00eda
Estefan\u00eda D\u00edaz<\/figcaption><\/figure>\n<\/div>\n\n\n

Algunas ya se han expandido m\u00e1s all\u00e1 del mercado local.<\/p>\n\n\n\n

Burritos El Estudiante, una empresa familiar fundada en 1982, cuenta actualmente con varios locales y se ha expandido a otras ciudades.<\/p>\n\n\n\n

Las empresas m\u00e1s recientes tambi\u00e9n est\u00e1n ganando terreno gracias a los eventos organizados por el ayuntamiento.<\/p>\n\n\n\n

\u00abNos apoyaron invit\u00e1ndonos constantemente a participar en eventos, lo que permiti\u00f3 que la comunidad de Reynosa nos conociera\u00bb, afirm\u00f3 Estefan\u00eda D\u00edaz, fundadora de Jar Snacks.<\/p>\n\n\n\n

Los eventos tambi\u00e9n sirven como canal de ventas, ya que permiten a los emprendedores probar productos, generar ingresos y llegar a los clientes sin necesidad de disponer de un local f\u00edsico permanente.<\/p>\n\n\n\n

El turismo y el tr\u00e1fico peatonal generan demanda<\/h2>\n\n\n\n

Durante la Semana Santa, Reynosa registr\u00f3 un aumento del tr\u00e1fico debido al turismo religioso.<\/p>\n\n\n\n

\u00abMucha gente del Valle vino andando hasta aqu\u00ed; la participaci\u00f3n fue impresionante\u00bb, afirm\u00f3 Gonz\u00e1lez.<\/p>\n\n\n\n

El tr\u00e1fico peatonal tambi\u00e9n se utiliza como indicador de la fortaleza comercial.<\/p>\n\n\n\n

La Plaza Perif\u00e9rico atrae a m\u00e1s de 40 000 visitantes los fines de semana.<\/p>\n\n\n\n

\u00abLa actividad comercial en Reynosa es muy intensa\u00bb, afirm\u00f3 Gonz\u00e1lez, se\u00f1alando que los eventos y la actividad en el centro de la ciudad generan ventas directas tanto para los emprendedores como para los negocios ya consolidados.<\/p>\n","protected":false},"excerpt":{"rendered":"

Las autoridades municipales est\u00e1n impulsando el crecimiento del comercio minorista, el turismo y las peque\u00f1as empresas, a medida que aumenta la presi\u00f3n por la creaci\u00f3n de empleo en los sectores manufacturero y log\u00edstico.<\/p>\n","protected":false},"author":16,"featured_media":19213,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_views_count":0,"footnotes":""},"categories":[2345,2532],"tags":[264,2505,2370,2511,138,2666,76,2440,441,196,169,2442,453,2610,185,2629],"class_list":["post-19210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mexico-es","category-tourism-es-es","tag-border-economy","tag-comercio-minorista-es","tag-desarrollo-economico-es","tag-economia-fronteriza-es","tag-economic-development","tag-emprendimiento-es","tag-entrepreneurship","tag-fabricacion-es","tag-manufacturing","tag-retail","tag-reynosa","tag-reynosa-es-es","tag-small-business","tag-small-business-es-es","tag-tamaulipas","tag-tamaulipas-es-es"],"acf":{"is_features_post":[],"is_sponser":[],"hide_author":[],"hide_author_biography":[]},"yoast_head":"\nReynosa mira m\u00e1s all\u00e1 del 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