{"id":19324,"date":"2026-05-31T03:41:31","date_gmt":"2026-05-31T08:41:31","guid":{"rendered":"https:\/\/www.rgvbusinessjournal.com\/news\/15\/07\/2026\/socialfest-quiere-convertir-mcallen-en-un-centro-de-referencia-para-creadores-y-marcas\/"},"modified":"2026-07-15T16:01:10","modified_gmt":"2026-07-15T21:01:10","slug":"socialfest-quiere-convertir-mcallen-en-un-centro-de-referencia-para-creadores-y-marcas","status":"publish","type":"post","link":"https:\/\/www.rgvbusinessjournal.com\/es\/news\/31\/05\/2026\/socialfest-quiere-convertir-mcallen-en-un-centro-de-referencia-para-creadores-y-marcas\/","title":{"rendered":"SocialFest quiere convertir McAllen en un centro de referencia para creadores y marcas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">McALLEN \u2014 El evento medi\u00e1tico del Valle del R\u00edo Grande, SocialFest, se fij\u00f3 el martes unos objetivos ambiciosos, al afirmar que su intenci\u00f3n era reunir a m\u00e1s de 3.000 personas en su edici\u00f3n de noviembre y convertirse en una instituci\u00f3n de referencia en el sur de Texas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La primera edici\u00f3n de SocialFest atrajo el a\u00f1o pasado a m\u00e1s de 1.000 asistentes a Mission para establecer contactos, escuchar a expertos en redes sociales y aprender a promocionar su marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Social Fest pretende triplicar esa cifra en su segunda edici\u00f3n de este a\u00f1o en McAllen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abEl Valle\u00bb, afirmaron el martes los organizadores del SocialFest, \u00abse merece este evento\u00bb.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dec\u00edan que el futuro es prometedor y que las posibilidades son infinitas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abEl Burning Man se celebra en medio del desierto. Woodstock no era m\u00e1s que un lugar al que todo el mundo decidi\u00f3 ir. \u00bfQu\u00e9 nos impedir\u00eda hacerlo aqu\u00ed?\u00bb, afirm\u00f3 Yaw Sam, cofundador de SocialFest.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El evento del a\u00f1o pasado fue todo un \u00e9xito, incluso m\u00e1s de lo que esperaban sus patrocinadores.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cientos de personas se arremolinaban en el evento celebrado en Mission, sac\u00e1ndose fotos con palos selfies o grab\u00e1ndose en v\u00eddeo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La gente grababa podcasts, charlaba y escuchaba a los ponentes, la mayor\u00eda de los cuales eran creadores digitales, empresarios o profesionales de las relaciones p\u00fablicas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El p\u00fablico, aunque en su mayor\u00eda joven, era muy variado. Muchos de los asistentes eran personas que se consideran influencers o que quieren llegar a serlo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Otros eran propietarios de peque\u00f1as empresas o representantes de empresas m\u00e1s grandes que buscaban hacer crecer sus marcas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algunos eran pol\u00edticos, que parec\u00edan un poco anticuados en comparaci\u00f3n con los gur\u00fas de las redes sociales que se arremolinaban a su alrededor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leah Wise, una de las patrocinadoras y ponentes del evento, afirm\u00f3 el martes que nadie deber\u00eda sentirse fuera de lugar en el SocialFest.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2026\/05\/social-fest-3-1024x683.jpg\" alt=\"Leah Wise y otro ponente participan en una mesa redonda durante un evento del SocialFest.\" class=\"wp-image-15587\" style=\"aspect-ratio:1.4992888417882142;width:480px;height:auto\" srcset=\"https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2026\/05\/social-fest-3-1024x683.jpg 1024w, https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2026\/05\/social-fest-3-300x200.jpg 300w, https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2026\/05\/social-fest-3-768x512.jpg 768w, https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2026\/05\/social-fest-3-1536x1024.jpg 1536w, https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2026\/05\/social-fest-3-1200x800.jpg 1200w, https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2026\/05\/social-fest-3-690x460.jpg 690w, https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2026\/05\/social-fest-3-345x230.jpg 345w, https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2026\/05\/social-fest-3.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">La abogada Leah Wise, a la izquierda, participa en una mesa redonda. <br>Cortes\u00eda de | Condado de Hidalgo<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Las redes sociales, dijo, son simplemente una necesidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abNo eres inmune a las redes sociales. Se ha llegado a un punto en el que todo el mundo tiene que estar en ellas\u00bb, afirm\u00f3 Wise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wise, una conocida abogada que ha promocionado su negocio de forma en\u00e9rgica, afirm\u00f3 que las redes sociales hab\u00edan sido fundamentales para su \u00e9xito.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abPuede haber alguien que no tenga ning\u00fan patrimonio heredado, ni contactos, ni nada en absoluto, en realidad, que empiece desde cero y sea capaz de crear el negocio de sus sue\u00f1os\u00bb, afirm\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sam dijo que cree que esa oportunidad animar\u00e1 a a\u00fan m\u00e1s gente a asistir al Social Fest en noviembre, sobre todo por lo que el evento tiene previsto para este a\u00f1o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abEste a\u00f1o habr\u00e1 algunos ponentes m\u00e1s\u00bb, afirm\u00f3, aunque el cambio m\u00e1s importante ser\u00e1 la incorporaci\u00f3n de m\u00e1s talleres en salas m\u00e1s peque\u00f1as, en lugar de discursos ante grandes multitudes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sam dijo que cree que esos ponentes tendr\u00e1n buena acogida entre los creadores de contenido locales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre los ponentes se encontrar\u00e1 Keith Lee, un exluchador de artes marciales mixtas y actual cr\u00edtico gastron\u00f3mico en redes sociales con millones de seguidores en diferentes plataformas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abEs uno de los creadores de contenido gastron\u00f3mico m\u00e1s influyentes del mundo. Ha conseguido una comunidad de m\u00e1s de 16 millones de seguidores con una f\u00f3rmula muy sencilla: siendo sincero, siendo amable y apoyando a las peque\u00f1as empresas que necesitaban una voz\u00bb, afirm\u00f3 Sam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lee ser\u00e1 uno de los cuatro ponentes principales y es el primero de ellos en ser anunciado.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los organizadores aspiran a superar los 3.000 asistentes y a ofrecer un formato m\u00e1s centrado en los talleres, ahora que Keith Lee se ha convertido en el primer ponente principal anunciado.<\/p>\n","protected":false},"author":14,"featured_media":19334,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_views_count":0,"footnotes":""},"categories":[1712,2676,2335,6,2434,84,2532,825],"tags":[2036,3974,2034,4391,2033,3975,3977,1884,3984,2035,3980,2032,3983,69,2474,3971,70,453,2610,589,2031,2352],"class_list":["post-19324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","category-entretenimiento-es","category-estados-unidos-es","category-technology","category-tecnologia-es","category-tourism","category-tourism-es-es","category-u-s","tag-content-creators","tag-creadores-de-contenidos-es","tag-creator-economy","tag-creator-economy-es-es","tag-digital-marketing","tag-economia-de-los-creadores-es","tag-eventos-es","tag-events","tag-fiesta-social-es","tag-influencers","tag-influencers-es-es","tag-keith-lee","tag-keith-lee-es-es","tag-mcallen","tag-mcallen-es-es","tag-redes-sociales-es","tag-rio-grande-valley","tag-small-business","tag-small-business-es-es","tag-social-media","tag-socialfest","tag-valle-del-rio-grande-es"],"acf":{"is_features_post":[],"is_sponser":[],"hide_author":[],"hide_author_biography":[]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SocialFest quiere convertir McAllen en un centro de referencia para creadores y marcas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rgvbusinessjournal.com\/es\/news\/31\/05\/2026\/socialfest-quiere-convertir-mcallen-en-un-centro-de-referencia-para-creadores-y-marcas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SocialFest quiere convertir McAllen en un centro de referencia para creadores y marcas\" \/>\n<meta property=\"og:description\" content=\"RGV Business Journal covers business news in the Rio Grande Valley of Texas and the Mexican cities of Reynosa and Matamoros.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rgvbusinessjournal.com\/es\/news\/31\/05\/2026\/socialfest-quiere-convertir-mcallen-en-un-centro-de-referencia-para-creadores-y-marcas\/\" \/>\n<meta property=\"og:site_name\" content=\"Rio Grande Valley Business Journal\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RGVBizJournal\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-31T08:41:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-15T21:01:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2026\/05\/BE810FC5-F239-4037-9FF1-68B88FC93863.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1366\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Matt Wilson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RGVBizJournal\" \/>\n<meta name=\"twitter:site\" content=\"@RGVBizJournal\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matt Wilson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/news\\\/31\\\/05\\\/2026\\\/socialfest-quiere-convertir-mcallen-en-un-centro-de-referencia-para-creadores-y-marcas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/news\\\/31\\\/05\\\/2026\\\/socialfest-quiere-convertir-mcallen-en-un-centro-de-referencia-para-creadores-y-marcas\\\/\"},\"author\":{\"name\":\"Matt Wilson\",\"@id\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/#\\\/schema\\\/person\\\/f87c01ed79db464770405fd97afa9055\"},\"headline\":\"SocialFest quiere convertir McAllen en un centro de referencia para creadores y marcas\",\"datePublished\":\"2026-05-31T08:41:31+00:00\",\"dateModified\":\"2026-07-15T21:01:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/news\\\/31\\\/05\\\/2026\\\/socialfest-quiere-convertir-mcallen-en-un-centro-de-referencia-para-creadores-y-marcas\\\/\"},\"wordCount\":636,\"publisher\":{\"@id\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/news\\\/31\\\/05\\\/2026\\\/socialfest-quiere-convertir-mcallen-en-un-centro-de-referencia-para-creadores-y-marcas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/BE810FC5-F239-4037-9FF1-68B88FC93863.jpeg\",\"keywords\":[\"Content Creators\",\"Creadores de contenidos\",\"Creator Economy\",\"Creator Economy (ES)\",\"Digital Marketing\",\"Econom\u00eda de los creadores\",\"eventos\",\"events\",\"Fiesta social\",\"Influencers\",\"Influencers (ES)\",\"Keith Lee\",\"Keith Lee (ES)\",\"McAllen\",\"McAllen (ES)\",\"redes sociales\",\"Rio Grande Valley\",\"small business\",\"small business (ES)\",\"social media\",\"SocialFest\",\"Valle del R\u00edo Grande\"],\"articleSection\":[\"Entertainment\",\"Entretenimiento\",\"Estados Unidos\",\"Technology\",\"Tecnolog\u00eda\",\"Tourism\",\"Tourism (ES)\",\"U.S.\"],\"inLanguage\":\"es-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/news\\\/31\\\/05\\\/2026\\\/socialfest-quiere-convertir-mcallen-en-un-centro-de-referencia-para-creadores-y-marcas\\\/\",\"url\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/news\\\/31\\\/05\\\/2026\\\/socialfest-quiere-convertir-mcallen-en-un-centro-de-referencia-para-creadores-y-marcas\\\/\",\"name\":\"SocialFest quiere convertir McAllen en un centro de referencia para creadores y marcas\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/news\\\/31\\\/05\\\/2026\\\/socialfest-quiere-convertir-mcallen-en-un-centro-de-referencia-para-creadores-y-marcas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/news\\\/31\\\/05\\\/2026\\\/socialfest-quiere-convertir-mcallen-en-un-centro-de-referencia-para-creadores-y-marcas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/BE810FC5-F239-4037-9FF1-68B88FC93863.jpeg\",\"datePublished\":\"2026-05-31T08:41:31+00:00\",\"dateModified\":\"2026-07-15T21:01:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/news\\\/31\\\/05\\\/2026\\\/socialfest-quiere-convertir-mcallen-en-un-centro-de-referencia-para-creadores-y-marcas\\\/#breadcrumb\"},\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/news\\\/31\\\/05\\\/2026\\\/socialfest-quiere-convertir-mcallen-en-un-centro-de-referencia-para-creadores-y-marcas\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/news\\\/31\\\/05\\\/2026\\\/socialfest-quiere-convertir-mcallen-en-un-centro-de-referencia-para-creadores-y-marcas\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/BE810FC5-F239-4037-9FF1-68B88FC93863.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/BE810FC5-F239-4037-9FF1-68B88FC93863.jpeg\",\"width\":2048,\"height\":1366,\"caption\":\"Yaw Sam, cofundador de SocialFest, interviene durante un acto ante los medios en el que se anuncian los planes para el festival de 2026 en McAllen. Cortes\u00eda de | Yaw Sam\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/news\\\/31\\\/05\\\/2026\\\/socialfest-quiere-convertir-mcallen-en-un-centro-de-referencia-para-creadores-y-marcas\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/inicio\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SocialFest quiere convertir McAllen en un centro de referencia para creadores y marcas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/\",\"name\":\"Rio Grande Valley Business Journal\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-ES\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/#organization\",\"name\":\"Rio Grande Valley Business Journal\",\"alternateName\":\"RGV Business Journal\",\"url\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/535504352_122102206586984207_2702720257970470495_n.jpg\",\"contentUrl\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/535504352_122102206586984207_2702720257970470495_n.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"Rio Grande Valley Business Journal\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RGVBizJournal\\\/\",\"https:\\\/\\\/x.com\\\/RGVBizJournal\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rio-grande-valley-business-journal\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@RGVBizJournal\",\"https:\\\/\\\/www.instagram.com\\\/rgvbiznews\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@rgvbizjournal\"],\"description\":\"The Rio Grande Valley Business Journal is a digital-first newsroom focused on business, economic trends, real estate, healthcare, and regional developments in South Texas (Cameron, Hidalgo, Starr, and Willacy counties) and nearby Mexican industrial cities like Reynosa and Matamoros. It provides impartial reporting, data analyses, and insights for decision-makers in a fast-growing binational corridor home to nearly three million people and billions in annual trade.\",\"naics\":\"511110\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/#\\\/schema\\\/person\\\/f87c01ed79db464770405fd97afa9055\",\"name\":\"Matt Wilson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ace2a64603d2258b8a12f8d12af85eb3375abfd0371d8d10cf4a7584bb4a6f44?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ace2a64603d2258b8a12f8d12af85eb3375abfd0371d8d10cf4a7584bb4a6f44?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ace2a64603d2258b8a12f8d12af85eb3375abfd0371d8d10cf4a7584bb4a6f44?s=96&r=g\",\"caption\":\"Matt Wilson\"},\"url\":\"https:\\\/\\\/www.rgvbusinessjournal.com\\\/es\\\/news\\\/author\\\/matt-wilson\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"SocialFest quiere convertir McAllen en un centro de referencia para creadores y marcas","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rgvbusinessjournal.com\/es\/news\/31\/05\/2026\/socialfest-quiere-convertir-mcallen-en-un-centro-de-referencia-para-creadores-y-marcas\/","og_locale":"es_ES","og_type":"article","og_title":"SocialFest quiere convertir McAllen en un centro de referencia para creadores y marcas","og_description":"RGV Business Journal covers business news in the Rio Grande Valley of Texas and the Mexican cities of Reynosa and Matamoros.","og_url":"https:\/\/www.rgvbusinessjournal.com\/es\/news\/31\/05\/2026\/socialfest-quiere-convertir-mcallen-en-un-centro-de-referencia-para-creadores-y-marcas\/","og_site_name":"Rio Grande Valley Business Journal","article_publisher":"https:\/\/www.facebook.com\/RGVBizJournal\/","article_published_time":"2026-05-31T08:41:31+00:00","article_modified_time":"2026-07-15T21:01:10+00:00","og_image":[{"width":2048,"height":1366,"url":"https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2026\/05\/BE810FC5-F239-4037-9FF1-68B88FC93863.jpeg","type":"image\/jpeg"}],"author":"Matt Wilson","twitter_card":"summary_large_image","twitter_creator":"@RGVBizJournal","twitter_site":"@RGVBizJournal","twitter_misc":{"Written by":"Matt Wilson","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.rgvbusinessjournal.com\/es\/news\/31\/05\/2026\/socialfest-quiere-convertir-mcallen-en-un-centro-de-referencia-para-creadores-y-marcas\/#article","isPartOf":{"@id":"https:\/\/www.rgvbusinessjournal.com\/es\/news\/31\/05\/2026\/socialfest-quiere-convertir-mcallen-en-un-centro-de-referencia-para-creadores-y-marcas\/"},"author":{"name":"Matt Wilson","@id":"https:\/\/www.rgvbusinessjournal.com\/es\/#\/schema\/person\/f87c01ed79db464770405fd97afa9055"},"headline":"SocialFest quiere convertir McAllen en un centro de referencia para creadores y marcas","datePublished":"2026-05-31T08:41:31+00:00","dateModified":"2026-07-15T21:01:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rgvbusinessjournal.com\/es\/news\/31\/05\/2026\/socialfest-quiere-convertir-mcallen-en-un-centro-de-referencia-para-creadores-y-marcas\/"},"wordCount":636,"publisher":{"@id":"https:\/\/www.rgvbusinessjournal.com\/es\/#organization"},"image":{"@id":"https:\/\/www.rgvbusinessjournal.com\/es\/news\/31\/05\/2026\/socialfest-quiere-convertir-mcallen-en-un-centro-de-referencia-para-creadores-y-marcas\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2026\/05\/BE810FC5-F239-4037-9FF1-68B88FC93863.jpeg","keywords":["Content Creators","Creadores de contenidos","Creator Economy","Creator Economy (ES)","Digital Marketing","Econom\u00eda de los creadores","eventos","events","Fiesta social","Influencers","Influencers (ES)","Keith Lee","Keith Lee (ES)","McAllen","McAllen (ES)","redes sociales","Rio Grande Valley","small business","small business (ES)","social media","SocialFest","Valle del R\u00edo Grande"],"articleSection":["Entertainment","Entretenimiento","Estados Unidos","Technology","Tecnolog\u00eda","Tourism","Tourism (ES)","U.S."],"inLanguage":"es-ES"},{"@type":"WebPage","@id":"https:\/\/www.rgvbusinessjournal.com\/es\/news\/31\/05\/2026\/socialfest-quiere-convertir-mcallen-en-un-centro-de-referencia-para-creadores-y-marcas\/","url":"https:\/\/www.rgvbusinessjournal.com\/es\/news\/31\/05\/2026\/socialfest-quiere-convertir-mcallen-en-un-centro-de-referencia-para-creadores-y-marcas\/","name":"SocialFest quiere convertir McAllen en un centro de referencia para creadores y marcas","isPartOf":{"@id":"https:\/\/www.rgvbusinessjournal.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rgvbusinessjournal.com\/es\/news\/31\/05\/2026\/socialfest-quiere-convertir-mcallen-en-un-centro-de-referencia-para-creadores-y-marcas\/#primaryimage"},"image":{"@id":"https:\/\/www.rgvbusinessjournal.com\/es\/news\/31\/05\/2026\/socialfest-quiere-convertir-mcallen-en-un-centro-de-referencia-para-creadores-y-marcas\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2026\/05\/BE810FC5-F239-4037-9FF1-68B88FC93863.jpeg","datePublished":"2026-05-31T08:41:31+00:00","dateModified":"2026-07-15T21:01:10+00:00","breadcrumb":{"@id":"https:\/\/www.rgvbusinessjournal.com\/es\/news\/31\/05\/2026\/socialfest-quiere-convertir-mcallen-en-un-centro-de-referencia-para-creadores-y-marcas\/#breadcrumb"},"inLanguage":"es-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rgvbusinessjournal.com\/es\/news\/31\/05\/2026\/socialfest-quiere-convertir-mcallen-en-un-centro-de-referencia-para-creadores-y-marcas\/"]}]},{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/www.rgvbusinessjournal.com\/es\/news\/31\/05\/2026\/socialfest-quiere-convertir-mcallen-en-un-centro-de-referencia-para-creadores-y-marcas\/#primaryimage","url":"https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2026\/05\/BE810FC5-F239-4037-9FF1-68B88FC93863.jpeg","contentUrl":"https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2026\/05\/BE810FC5-F239-4037-9FF1-68B88FC93863.jpeg","width":2048,"height":1366,"caption":"Yaw Sam, cofundador de SocialFest, interviene durante un acto ante los medios en el que se anuncian los planes para el festival de 2026 en McAllen. Cortes\u00eda de | Yaw Sam"},{"@type":"BreadcrumbList","@id":"https:\/\/www.rgvbusinessjournal.com\/es\/news\/31\/05\/2026\/socialfest-quiere-convertir-mcallen-en-un-centro-de-referencia-para-creadores-y-marcas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rgvbusinessjournal.com\/es\/inicio\/"},{"@type":"ListItem","position":2,"name":"SocialFest quiere convertir McAllen en un centro de referencia para creadores y marcas"}]},{"@type":"WebSite","@id":"https:\/\/www.rgvbusinessjournal.com\/es\/#website","url":"https:\/\/www.rgvbusinessjournal.com\/es\/","name":"Rio Grande Valley Business Journal","description":"","publisher":{"@id":"https:\/\/www.rgvbusinessjournal.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rgvbusinessjournal.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-ES"},{"@type":"Organization","@id":"https:\/\/www.rgvbusinessjournal.com\/es\/#organization","name":"Rio Grande Valley Business Journal","alternateName":"RGV Business Journal","url":"https:\/\/www.rgvbusinessjournal.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/www.rgvbusinessjournal.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2026\/01\/535504352_122102206586984207_2702720257970470495_n.jpg","contentUrl":"https:\/\/www.rgvbusinessjournal.com\/wp-content\/uploads\/2026\/01\/535504352_122102206586984207_2702720257970470495_n.jpg","width":1000,"height":1000,"caption":"Rio Grande Valley Business Journal"},"image":{"@id":"https:\/\/www.rgvbusinessjournal.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RGVBizJournal\/","https:\/\/x.com\/RGVBizJournal","https:\/\/www.linkedin.com\/company\/rio-grande-valley-business-journal\/","https:\/\/www.youtube.com\/@RGVBizJournal","https:\/\/www.instagram.com\/rgvbiznews\/","https:\/\/www.tiktok.com\/@rgvbizjournal"],"description":"The Rio Grande Valley Business Journal is a digital-first newsroom focused on business, economic trends, real estate, healthcare, and regional developments in South Texas (Cameron, Hidalgo, Starr, and Willacy counties) and nearby Mexican industrial cities like Reynosa and Matamoros. It provides impartial reporting, data analyses, and insights for decision-makers in a fast-growing binational corridor home to nearly three million people and billions in annual trade.","naics":"511110"},{"@type":"Person","@id":"https:\/\/www.rgvbusinessjournal.com\/es\/#\/schema\/person\/f87c01ed79db464770405fd97afa9055","name":"Matt Wilson","image":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/secure.gravatar.com\/avatar\/ace2a64603d2258b8a12f8d12af85eb3375abfd0371d8d10cf4a7584bb4a6f44?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ace2a64603d2258b8a12f8d12af85eb3375abfd0371d8d10cf4a7584bb4a6f44?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ace2a64603d2258b8a12f8d12af85eb3375abfd0371d8d10cf4a7584bb4a6f44?s=96&r=g","caption":"Matt Wilson"},"url":"https:\/\/www.rgvbusinessjournal.com\/es\/news\/author\/matt-wilson\/"}]}},"preview_block_count":4,"is_paywalled":false,"_links":{"self":[{"href":"https:\/\/www.rgvbusinessjournal.com\/es\/wp-json\/wp\/v2\/posts\/19324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rgvbusinessjournal.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rgvbusinessjournal.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rgvbusinessjournal.com\/es\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rgvbusinessjournal.com\/es\/wp-json\/wp\/v2\/comments?post=19324"}],"version-history":[{"count":1,"href":"https:\/\/www.rgvbusinessjournal.com\/es\/wp-json\/wp\/v2\/posts\/19324\/revisions"}],"predecessor-version":[{"id":19707,"href":"https:\/\/www.rgvbusinessjournal.com\/es\/wp-json\/wp\/v2\/posts\/19324\/revisions\/19707"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rgvbusinessjournal.com\/es\/wp-json\/wp\/v2\/media\/19334"}],"wp:attachment":[{"href":"https:\/\/www.rgvbusinessjournal.com\/es\/wp-json\/wp\/v2\/media?parent=19324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rgvbusinessjournal.com\/es\/wp-json\/wp\/v2\/categories?post=19324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rgvbusinessjournal.com\/es\/wp-json\/wp\/v2\/tags?post=19324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}