{"id":19579,"date":"2026-01-20T20:29:07","date_gmt":"2026-01-21T02:29:07","guid":{"rendered":"https:\/\/www.rgvbusinessjournal.com\/news\/15\/07\/2026\/por-que-los-consumidores-mexicanos-gastan-menos-al-otro-lado-de-la-frontera-y-en-que-se-diferencian-las-tendencias-en-el-valle\/"},"modified":"2026-07-15T16:03:36","modified_gmt":"2026-07-15T21:03:36","slug":"por-que-los-consumidores-mexicanos-gastan-menos-al-otro-lado-de-la-frontera-y-en-que-se-diferencian-las-tendencias-en-el-valle","status":"publish","type":"post","link":"https:\/\/www.rgvbusinessjournal.com\/es\/news\/20\/01\/2026\/por-que-los-consumidores-mexicanos-gastan-menos-al-otro-lado-de-la-frontera-y-en-que-se-diferencian-las-tendencias-en-el-valle\/","title":{"rendered":"Por qu\u00e9 los consumidores mexicanos gastan menos al otro lado de la frontera, y en qu\u00e9 se diferencian las tendencias en el Valle"},"content":{"rendered":"\n

En las \u00faltimas dos d\u00e9cadas, los compradores mexicanos han representado una proporci\u00f3n menor del gasto minorista en las ciudades fronterizas de Texas, a pesar de que las ventas minoristas totales han crecido, seg\u00fan un an\u00e1lisis del Banco de la Reserva Federal de Dallas.<\/a>\u00a0<\/p>\n\n\n\n

Los investigadores han descubierto que esto se debe a diversos factores, entre los que se incluyen la inversi\u00f3n de marcas estadounidenses en nuevas tiendas en M\u00e9xico, las medidas de seguridad fronteriza que provocan tiempos de espera m\u00e1s largos en los puertos de entrada internacionales y la disminuci\u00f3n general del n\u00famero de cruces fronterizos.\u00a0<\/p>\n\n\n\n

En un d\u00eda normal, m\u00e1s de 230 000 personas cruzan la frontera entre Texas y M\u00e9xico en veh\u00edculos particulares y a pie.\u00a0<\/p>\n\n\n\n

Aunque los turistas realizan la mayor\u00eda de sus compras en efectivo \u2014lo que dificulta el seguimiento del gasto\u2014, los investigadores estimaron que, si se tiene en cuenta a la poblaci\u00f3n local, el exceso de ventas al por menor refleja las tendencias de las compras transfronterizas.\u00a0<\/p>\n\n\n\n

Gasto local en el metro<\/strong><\/h2>\n\n\n\n

En lo que respecta al Valle del R\u00edo Grande, las tendencias de consumo de los mexicanos en la parte alta y la parte baja del valle han tomado caminos diferentes.<\/p>\n\n\n\n

El gasto de los consumidores mexicanos ha aumentado en el \u00e1rea metropolitana de McAllen-Edinburg-Mission, pero ha descendido dr\u00e1sticamente en el \u00e1rea metropolitana de Brownsville-Harlingen.<\/p>\n\n\n

\n
\"\"

Los clientes de la tienda outlet de Mercedes buscan indicaciones. Cr\u00e9dito de la foto | Kristen Mosbrucker-Garza<\/figcaption><\/figure>\n<\/div>\n\n\n

El \u00faltimo an\u00e1lisis, que abarca un periodo de 22 a\u00f1os, desde 2001 hasta 2023, muestra que los consumidores mexicanos aumentaron su gasto total en las \u00e1reas metropolitanas de McAllen-Edinburg-Mission y Brownsville-Harlingen, a pesar de que su porcentaje respecto al total de ventas al por menor disminuy\u00f3 en ambas regiones.<\/p>\n\n\n\n

En 2001, los ciudadanos mexicanos que realizaban compras en el \u00e1rea metropolitana de McAllen representaban aproximadamente el 35 % de las ventas al por menor de la zona. En otras palabras, aportaron 3.5 mil millones de d\u00f3lares de los 10 mil millones de d\u00f3lares que ascend\u00edan las ventas al por menor totales de la regi\u00f3n.<\/p>\n\n\n\n

En 2023, los consumidores mexicanos del \u00e1rea metropolitana de McAllen solo representaban alrededor del 27 % del gasto total en esa zona, lo que supone un descenso de unos 8 puntos porcentuales con respecto a 2001.\u00a0<\/p>\n\n\n\n

Aun as\u00ed, su gasto aument\u00f3 alrededor de un 34 %, pasando de unos 3.500 millones de d\u00f3lares a principios del nuevo milenio a unos 4.700 millones de d\u00f3lares en 2023, seg\u00fan las estimaciones.<\/p>\n\n\n\n

En el Valle Inferior, los datos muestran una realidad muy diferente.<\/p>\n\n\n\n

En 2001, los ciudadanos mexicanos que realizaban compras en el \u00e1rea metropolitana de Brownsville-Harlingen representaban alrededor del 25 % de las ventas al por menor de la zona. Esto supuso aproximadamente 1.25 mil millones de d\u00f3lares de los 5 mil millones de d\u00f3lares que ascend\u00edan las ventas al por menor totales de la regi\u00f3n.<\/p>\n\n\n\n

En 2023, los consumidores mexicanos representaban tan solo el 3,3 % de las ventas minoristas en el \u00e1rea metropolitana de Brownsville, lo que supone un descenso de m\u00e1s de 22 puntos porcentuales a lo largo de ese periodo de 22 a\u00f1os.<\/p>\n\n\n\n

A diferencia del \u00e1rea metropolitana de McAllen, el gasto total de los ciudadanos mexicanos en el \u00e1rea metropolitana de Brownsville tambi\u00e9n se redujo, situ\u00e1ndose en unos 254 millones de d\u00f3lares de los 7.7 mil millones de d\u00f3lares que representaron las ventas al por menor de la regi\u00f3n en 2023.<\/p>\n\n\n\n

Otras \u00e1reas metropolitanas fronterizas de Texas registraron descensos similares en la proporci\u00f3n de ventas al por menor vinculadas a los compradores mexicanos.<\/p>\n\n\n\n

Las ventas minoristas transfronterizas se redujeron en Laredo del 51 % al 13 % y en El Paso del 11,3 % al 7,4 % durante el mismo periodo.<\/p>\n\n\n\n

Circunstancias atenuantes y expansi\u00f3n del comercio minorista<\/strong><\/h2>\n\n\n\n

Las dos mayores ca\u00eddas en las ventas minoristas transfronterizas se produjeron en 2008, durante la crisis financiera mundial, y en 2020, durante la pandemia de COVID-19.\u00a0<\/p>\n\n\n\n

Mientras tanto, grandes cadenas como Walmart y Costco se han expandido a M\u00e9xico.\u00a0<\/p>\n\n\n\n

En 1998, Walmart contaba con unas 200 tiendas en todo M\u00e9xico; esa cifra ha aumentado hasta superar las 3.100 establecimientos.\u00a0<\/p>\n\n\n\n

Hay varios Walmart en M\u00e9xico, justo al otro lado del Valle del R\u00edo Grande: uno en Matamoros, frente a Brownsville, y otro nuevo en construcci\u00f3n en Reynosa<\/a>.\u00a0<\/p>\n\n\n\n

Costco ha experimentado una expansi\u00f3n similar, pasando de 16 tiendas en 1998 a 41 establecimientos en 2024.\u00a0<\/p>\n\n\n\n

Hay un Costco en Ciudad Ju\u00e1rez, al otro lado de la frontera con El Paso, pero el m\u00e1s cercano a las ciudades de Reynosa y Matamoros est\u00e1 en Monterrey.\u00a0<\/p>\n\n\n\n

Los centros log\u00edsticos de Amazon tambi\u00e9n operan en grandes ciudades de M\u00e9xico, como Monterrey, pero la empresa no parece tener una presencia significativa a lo largo de la frontera.<\/p>\n","protected":false},"excerpt":{"rendered":"

Los datos recopilados a lo largo de dos d\u00e9cadas reflejan los cambios a largo plazo en el comercio minorista transfronterizo y revelan una brecha cada vez mayor entre las \u00e1reas metropolitanas del Valle.<\/p>\n","protected":false},"author":9,"featured_media":18825,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_views_count":0,"footnotes":""},"categories":[2376,2374],"tags":[4280,4347,4351,2609,2511,3810,4354,4348,2352],"class_list":["post-19579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-minorista-es","category-tendencias-economicas-es","tag-banco-de-la-reserva-federal-de-dallas-es","tag-brownsville-metro-es-es","tag-consumidores-mexicanos-es","tag-cross-border-retail-es-es","tag-economia-fronteriza-es","tag-frontera-entre-texas-y-mexico-es","tag-gasto-en-el-comercio-minorista-es","tag-mcallen-metro-es-es","tag-valle-del-rio-grande-es"],"acf":{"is_features_post":[],"is_sponser":[],"hide_author":[],"hide_author_biography":[]},"yoast_head":"\nPor qu\u00e9 los consumidores mexicanos gastan menos al otro lado de la frontera, y en qu\u00e9 se 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