{"id":20722,"date":"2026-07-20T04:29:29","date_gmt":"2026-07-20T09:29:29","guid":{"rendered":"https:\/\/www.rgvbusinessjournal.com\/news\/20\/07\/2026\/buho-de-brownsville-se-expande-con-una-cafeteria-y-una-fundacion-sin-animo-de-lucro-a-medida-que-aumentan-las-ventas-de-la-libreria\/"},"modified":"2026-07-20T04:29:29","modified_gmt":"2026-07-20T09:29:29","slug":"buho-de-brownsville-se-expande-con-una-cafeteria-y-una-fundacion-sin-animo-de-lucro-a-medida-que-aumentan-las-ventas-de-la-libreria","status":"publish","type":"post","link":"https:\/\/www.rgvbusinessjournal.com\/es\/news\/20\/07\/2026\/buho-de-brownsville-se-expande-con-una-cafeteria-y-una-fundacion-sin-animo-de-lucro-a-medida-que-aumentan-las-ventas-de-la-libreria\/","title":{"rendered":"\u00abB\u00faho\u00bb, de Brownsville, se expande con una cafeter\u00eda y una fundaci\u00f3n sin \u00e1nimo de lucro a medida que aumentan las ventas de la librer\u00eda"},"content":{"rendered":"\n

La librer\u00eda independiente \u00abB\u00faho\u00bb de Brownsville sigue su trayectoria ascendente con su nueva cafeter\u00eda y su fundaci\u00f3n sin \u00e1nimo de lucro, lo que refuerza su papel como \u00abtercer espacio\u00bb en la comunidad.<\/p>\n\n\n\n

B\u00faho<\/a> ha inaugurado oficialmente este mes su cafeter\u00eda, teter\u00eda y bar de vinos tras unos 10 meses de obras. El proyecto se ha alargado un poco m\u00e1s de lo que esperaba el propietario, Gilbert Hern\u00e1ndez, debido al proceso de obtenci\u00f3n de permisos, pero est\u00e1 encantado de poder presentarlo por fin a la comunidad.<\/p>\n\n\n

\n
\"Las
Se muestran copas de vino con el logotipo del b\u00faho de B\u00faho.
Cortes\u00eda de | B\u00faho<\/figcaption><\/figure>\n<\/div>\n\n\n

\u00abA la gente ya le encantaba [B\u00faho] antes, pero creo que el caf\u00e9, el t\u00e9 y el vino le aportan nuevas dimensiones\u00bb, afirm\u00f3. \u00abAhora es una experiencia completa. Combina los cinco sentidos en la librer\u00eda independiente de Brownsville. Por no hablar de que era algo que la gente llevaba esperando desde siempre\u00bb.<\/p>\n\n\n\n

La cafeter\u00eda-librer\u00eda ofrece caf\u00e9 de la empresa tostadora Grind Coffee Co., con sede en McAllen, y una selecci\u00f3n de vinos de todo el mundo, que la librer\u00eda pone en valor durante sus catas tem\u00e1ticas de vino.<\/p>\n\n\n\n

Aunque el vino ha formado parte de la experiencia de B\u00faho desde que la tienda abri\u00f3 sus puertas en 2023, ahora la cadena comercializa copas con su querido logotipo del b\u00faho.<\/p>\n\n\n\n

Hern\u00e1ndez afirm\u00f3 que siempre hab\u00eda tenido pensado abrir una cafeter\u00eda en B\u00faho, ya que muchas librer\u00edas independientes se financian gracias a fuentes de ingresos diversificadas. Sin embargo, la tienda local ya hab\u00eda alcanzado un \u00e9xito duradero antes de ampliar su modelo de negocio.<\/p>\n\n\n\n

A fecha de 13 de julio, B\u00faho registra un aumento del 27 % en las ventas desde el oto\u00f1o pasado, incluso despu\u00e9s de que el gigante minorista Barnes & Noble abriera un establecimiento en Brownsville. El aumento de las ventas ayud\u00f3 a financiar la inversi\u00f3n en el local de la cafeter\u00eda, para el que Hern\u00e1ndez ten\u00eda una visi\u00f3n muy concreta.<\/p>\n\n\n

\n
\"En
El caf\u00e9 y el t\u00e9 forman ahora parte de la experiencia en B\u00faho.
Cortes\u00eda de | B\u00faho<\/figcaption><\/figure>\n<\/div>\n\n\n

\u00abBuscaba a los mejores dise\u00f1adores, a los mejores contratistas; buscaba vidrieras, algo que no era negociable, para que esta ampliaci\u00f3n de la librer\u00eda mereciera realmente que la gente se desviara de su camino para venir al centro de Brownsville a visitarnos\u00bb, afirm\u00f3 el propietario de B\u00faho.<\/p>\n\n\n\n

Adem\u00e1s de la cafeter\u00eda, que constituye la tercera fase del negocio, el propietario tambi\u00e9n anunci\u00f3 la cuarta fase: la Fundaci\u00f3n BUHO<\/a> (Brownsville United through Humanities & Outreach).\u00a0\u00a0<\/p>\n\n\n\n

La Fundaci\u00f3n BUHO es la rama sin \u00e1nimo de lucro de la librer\u00eda, que fomenta la alfabetizaci\u00f3n en Brownsville mediante el reparto gratuito de libros. Adem\u00e1s, una parte de todas las ventas de B\u00faho se destina a esta causa.<\/p>\n\n\n\n

Aunque Hern\u00e1ndez anunci\u00f3 la creaci\u00f3n de la Fundaci\u00f3n coincidiendo con la inauguraci\u00f3n de la cafeter\u00eda, B\u00faho lleva funcionando discretamente como organizaci\u00f3n sin \u00e1nimo de lucro desde 2024. El anuncio solo sirve para demostrar la viabilidad del proyecto, de modo que la Fundaci\u00f3n pueda recibir donaciones.<\/p>\n\n\n\n

En 2024, una organizaci\u00f3n concedi\u00f3 a Hern\u00e1ndez una subvenci\u00f3n destinada a la alfabetizaci\u00f3n, cuyo donante pidi\u00f3 a B\u00faho que mantuviera el anonimato.\u00a0\u00a0<\/p>\n\n\n\n

Como parte de los requisitos de la subvenci\u00f3n, B\u00faho se asoci\u00f3 con la junta directiva del Distrito Cultural de Mitte<\/a> para garantizar la responsabilidad fiscal.<\/p>\n\n\n\n

El Distrito Cultural de Mitte es la zona del centro de Brownsville, ideal para recorrer a pie, donde se encuentra B\u00faho. Est\u00e1 formado por m\u00e1s de 20 organizaciones sin \u00e1nimo de lucro que colaboran para ofrecer experiencias creativas y educativas a la comunidad.<\/p>\n\n\n\n

El Distrito se convirti\u00f3 en el patrocinador financiero del propietario de la librer\u00eda, gestionando todos los fondos de la organizaci\u00f3n sin \u00e1nimo de lucro y distribuy\u00e9ndolos a Hern\u00e1ndez seg\u00fan fuera necesario. Hern\u00e1ndez tambi\u00e9n forma parte de la junta directiva.<\/p>\n\n\n

\n
\"En
El caf\u00e9, los libros y los juegos de mesa forman parte del ambiente.
Cortes\u00eda de | B\u00faho<\/figcaption><\/figure>\n<\/div>\n\n\n

\u00abEn realidad, lo que hacemos es actuar simplemente como agente fiscal\u00bb, afirm\u00f3 la directora ejecutiva, Daniella L\u00f3pez Valdez. \u00ab[Hern\u00e1ndez] es, en realidad, el cerebro detr\u00e1s de todo esto. \u00c9l es quien tiene la visi\u00f3n y, por nuestra parte, solo queremos ayudarle a tener \u00e9xito\u00bb.<\/p>\n\n\n\n

El director ejecutivo afirm\u00f3 que el Distrito Cultural de Mitte incorpor\u00f3 al propietario del B\u00faho a la junta directiva por su capacidad para involucrar a la comunidad y su pasi\u00f3n por mejorar Brownsville.<\/p>\n\n\n\n

\u00abLa educaci\u00f3n es muy importante y el acceso a los libros en una comunidad como la nuestra supone crecimiento, prosperidad y el fin de la pobreza\u00bb, afirm\u00f3 Valdez. \u00abSi tienes acceso a los libros, si tienes acceso a la educaci\u00f3n, tienes acceso a una mente que puede diversificarse, crecer y ver las cosas desde diferentes perspectivas\u00bb.<\/p>\n\n\n\n

Hern\u00e1ndez tambi\u00e9n aclar\u00f3 que la parte dedicada a la venta al por menor de B\u00faho no se beneficia econ\u00f3micamente de forma directa ni de la subvenci\u00f3n ni de la organizaci\u00f3n sin \u00e1nimo de lucro. Simplemente espera que el concepto atraiga la atenci\u00f3n hacia la librer\u00eda.<\/p>\n\n\n\n

\u00abLa Fundaci\u00f3n organiza eventos comunitarios, actividades que permiten al p\u00fablico enriquecerse culturalmente sin tener que pagar ni un d\u00f3lar\u00bb, afirm\u00f3. \u00abY tal y como yo lo veo, [la gente] podr\u00eda pasar todo el d\u00eda en B\u00faho\u2026 y, aunque no se haya gastado ni un solo d\u00f3lar, quienes lo hagan se lo contar\u00e1n a sus amigos y, con el tiempo, veremos el retorno de esa inversi\u00f3n en el futuro\u00bb.\u00a0<\/p>\n\n\n\n

Ahora que las fases tres y cuatro de B\u00faho ya est\u00e1n oficialmente en marcha, Hern\u00e1ndez no tiene intenci\u00f3n de bajar el ritmo. Ya tiene en marcha las fases cinco y seis, pero a\u00fan no quiere desvelar nada. El propietario de B\u00faho sonri\u00f3 y dijo que es algo m\u00e1s que la comunidad de Brownsville puede esperar con ilusi\u00f3n.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

B\u00faho ha inaugurado un nuevo bar especializado en caf\u00e9, t\u00e9 y vino y ha presentado oficialmente su fundaci\u00f3n sin \u00e1nimo de lucro, mientras las ventas siguen creciendo a pesar de la nueva competencia en el sector minorista.<\/p>\n","protected":false},"author":24,"featured_media":20723,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_views_count":93,"footnotes":""},"categories":[1132,87,1712,111,825],"tags":[4429,56,4449,4427,4431,4455,1566,4428,4432,4430],"class_list":["post-20722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-spotlight","category-education","category-entertainment","category-retail-real-estate","category-u-s","tag-books","tag-brownsville","tag-buho-es-es","tag-buho-foundation","tag-coffee-shop","tag-distrito-cultural-de-mitte-es","tag-downtown-brownsville","tag-grind-coffee-co","tag-independent-bookstore","tag-literacy"],"acf":{"is_features_post":["yes"],"is_sponser":"","hide_author":"","hide_author_biography":""},"yoast_head":"\nBrownsville B\u00faho bookstore opens coffee bar, launches nonprofit foundation<\/title>\n<meta name=\"description\" content=\"B\u00faho opened a new coffee, tea, and wine bar and formally launched its nonprofit foundation as sales continue to grow despite new retail competition.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rgvbusinessjournal.com\/es\/news\/20\/07\/2026\/buho-de-brownsville-se-expande-con-una-cafeteria-y-una-fundacion-sin-animo-de-lucro-a-medida-que-aumentan-las-ventas-de-la-libreria\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brownsville\u2019s B\u00faho is growing beyond books. 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