Hundreds of bars and restaurants across the Rio Grande Valley sold more than $19.7 million of alcohol to patrons in December 2025, according to Texas Comptroller of Public Accounts receipts for liquor, wine, and beer analyzed by the Rio Grande Valley Business Journal.
That’s a 3.4% increase compared to December 2024.

Twin Peaks was the most popular bar for alcohol sales across the Valley, with $297,564 in December 2025. That’s down 16.1% between 2025 and 2024.

Twin Peaks is a franchise sports bar that opened near La Plaza Mall in 2023. The McAllen location is owned and operated by Sugarland-based brothers John, Joseph, and Ricky Rosa through Avalanche Food Group LLC.
Twin Peaks’ parent company, Fat Brands, filed for Chapter 11 bankruptcy protection in January 2025. Fat Brands, however, doesn’t expect to close any Twin Peaks locations or lay off employees, bankruptcy records show.
The second most popular bar was Howling Rabbits Beer Works in McAllen, a craft brewery, with $297,564 in alcohol sales in December 2025. That’s up 5.4% over the year.
Howling Rabbit Beer Works opened in North McAllen in 2023. The bar is co-owned by Victor Sebastian Haddad, or Seby Haddad, a McAllen commissioner, and entrepreneur Luis Macias, state records show.
Orlando, Florida-based Yard House, a subsidiary of Darden Restaurants Inc., a publicly traded sports bar chain with beers on tap, was the third most popular bar in the Valley in December 2025. It sold $280,643 in alcohol. That’s an increase of less than 1% compared to 2024.
No. 4 on the list of most popular bars was the Oak Texas Bar & Grill location in South McAllen, with $269,563 in alcohol sales in December 2025. That’s a 26% increase compared to December 2024.
The local chain’s other locations in North McAllen and Weslaco sold $245,199 and $125,761, respectively, in December 2025. Oak Texas Bar & Grill was founded in 2016 by Jesus Fabian Davila and Jorge Eduardo Guajardo.
Most Read
- USMCA won’t die in 2026 — but it’s entering a new, uncertain phase, RGV trade expert says
- Mission lands one of its largest private investments with $50M aluminum manufacturing plant
- Data center proposed inside former Walmart near Port of Brownsville
- Vice President J.D. Vance cancels South Texas visit ahead of Port of Brownsville event
- New $1.6M food hall aims to transform downtown Edinburg with dining, retail and events
- South Texas builders say ICE raids are back, mourn death of slain construction worker
Get the latest business news delivered to your inbox every morning for free.
Try 30 Days Free!
Get full access to award-winning journalism covering business, real estate, health care, economic trends, and the people shaping the Rio Grande Valley.
30 Days Free!
$9.95/month
Limited time offer
Subscription renews after your 30 day free trial at $9.95/mo.
Included Benefits
- Unlimited access to all articles
- Daily business news and analysis
- Subscriber-only content and features
Stories That Matter
- USMCA won’t die in 2026 — but it’s entering a new, uncertain phase, RGV trade expert says
- 7 Brew Coffee plans $1.25M drive-thru in McAllen
- UTRGV to turn former Monitor building into $41.3M optometry school
- Travelers spent $272M on RGV lodging in first half of 2026. See where they stayed
- TSTC lands nearly $500K grant to train more South Texas truck drivers
- South Texas communities chase federal dollars for their next big projects
- Mexico president opens Tamaulipas tour in Reynosa with $2.16B housing push
- Volvo’s truck deal in Mexico is driving millions in new investment at Matamoros plant
- Industrial growth is bringing RGV workers home — now the region needs to build its next workforce generation
- TSTC adds two aircraft to expand aviation training in Harlingen
- What Valley businesses should know about new Trump Account rules