Jessica Garza woke up at 5 a.m. on Black Friday to start her holiday shopping at the Rio Grande Valley Premium Outlets.
Garza, a native of Mission, said it was her first time at the outdoor mall in Mercedes and that she typically drives nearly 5 hours to San Marcos Premium Outlets or more often prefers to shop online.
But the in-person deals were not nearly as deep a discount as she remembers door busters being in years past —. no more than 50% off clothing.
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