In this episode of the RGV Business Journal, Host Naxiely Lopez sits down with journalist Matt Wilson to explore the vital role of citrus in the Rio Grande Valley. 🍊 From the fields to the marketplace, the citrus industry is more than agriculture — it’s a cornerstone of the Valley’s economy, culture, and identity. Matt shares his experience covering the industry, the challenges growers face, and why telling these stories matters for the future of the region.
The podcast delves into the role of journalism in connecting communities and elevating underrepresented agricultural voices; the ongoing fight against citrus diseases like greening and their economic impact; the complex labor dynamics influenced by immigration and policy; and how growers are embracing sustainability, new technologies, and diversification to stay competitive. The discussion also touches on how thoughtful reporting can change perceptions about rural economies and reveal the innovation happening in fields and orchards across the Rio Grande Valley.
🎙️ Whether you’re in business, agriculture, or simply curious about the industries shaping the RGV, this conversation shines a light on how journalism and agriculture intersect to keep our community informed and thriving.
📌 Don’t forget to like, share, and subscribe for more conversations with the leaders and voices shaping the Rio Grande Valley.
