Long before Jasmin Alic became a prolific LinkedIn user with more than 300,000 followers and an international branding coach, he was a rapper on a record label in the MTV era.
The Bosnian native, who earned a Ministry of Foreign Affairs of Bosnia and Herzegovina diplomatic passport for his viral LinkedIn posting fame, visited McAllen for the first time for Social Fest on Thursday.
Alic even landed a gig at International Burch University as a lecturer for a new copywriting course to help the next generation learn to harness social media in their own words, not rely on large language models such as Claude or ChatGPT.
Alic’s coaching business has taken him around the world, helping executives find their own voice and share industry insights thoughtfully and succinctly on social media.
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Kristen Mosbrucker-Garza
Reporter
Kristen Mosbrucker-Garza is a versatile multimedia news reporter who lives and works along the Texas-Mexico border in Hidalgo County. Mosbrucker-Garza is a news reporter for the Rio Grande Valley Business Journal. During her career she's worked for the McAllen Monitor, San Antonio Business Journal, The Advocate Newspaper in Louisiana, Phoenix New Times, and public media outlets in Baltimore and Philadelphia.
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