Some real estate brokers may only post on social media after closing a notable deal or a multi-million-dollar home sale.
But Raul Ceron, a 21-year-old builder and CEO of RCG Estates, will post a video about how much money he lost trying to develop a subdivision in the Rio Grande Valley.
Ceron will detail how much he spent on the entire process to bring a home to market and his profit margin in online videos in the community where he also sells those same properties.
And that level of transparency and authenticity, where he’ll even walk through a new construction and quip about how each room may be used, leveraging Valley slang for a blue-collar audience, is what helps him sell homes, he told the crowd at McAllen’s Social Fest.
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Kristen Mosbrucker-Garza
Reporter
Kristen Mosbrucker-Garza is a versatile multimedia news reporter who lives and works along the Texas-Mexico border in Hidalgo County. Mosbrucker-Garza is a news reporter for the Rio Grande Valley Business Journal. During her career she's worked for the McAllen Monitor, San Antonio Business Journal, The Advocate Newspaper in Louisiana, Phoenix New Times, and public media outlets in Baltimore and Philadelphia.
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