In a true story of David versus Goliath, a small independent Brownsville bookstore is bracing itself for the grand opening of behemoth Barnes & Noble on Wednesday.
Brownsville native Gilbert Hernandez, who owns Búho (rhymes with duo) located in downtown Brownsville, says he’s not too worried about the challenge.

Photo Credit | Kristen Mosbrucker-Garza
“I welcome them into the city, knowing that it will help create more readers,” Hernandez said. “At the end of the day, Búho aims to provide a home to our customers, and people will flock to us for our curated selection of new books, our community events, our antique books and maps, and our upcoming coffee bar.”
Hernandez insisted that the coffee bar, expected to open in a month or so, was always part of the plan.
Trending News
- Cameron County set to acquire B&M Bridge, adding fourth international crossing to its network
- Rhodes Enterprises goes all-in with a $100 million bet on South Texas renters
- Breaking: Mission businessman, Hidalgo County appraisal board member killed
- McAllen sets sights on regional tourism with $230 million Boeye Reservoir development
- Mission ambulance company faces third bankruptcy, vows no disruption in services
Get the latest business news delivered to your inbox every morning for free.
Stories That Matter
- South Texas Health System opens neurological ICU in McAllen after $12M renovation
- Brownsville economic development leader named among Texas’ most influential figures
- DHR Health sets aggressive push to double kidney transplants after record year
- Texas National Bank acquiring Citizens State in Starr County
- UTRGV football debut energizes Valley, fuels estimated $14.5M economic boost
- Reynosa, Matamoros drive Tamaulipas workforce past 1.7 million
- The story behind the Rio Grande Valley Business Journal
- Tim Hortons adds 5th Reynosa store in 2 years
- Walmart returns to Reynosa a decade after fire shut its only store
- A rail shortcut from Monterrey to Florida is now connected to Brownsville, linking the RGV to global supply chains