Nuevo Progreso, Mexico, to host welcome festival for Winter Texans as season boosts border economy
Crowds fill the main corridor in Nuevo Progreso, Mexico, during a Winter Texan celebration, illustrating the cross-border foot traffic that drives retail, dining, and medical services each winter. Courtesy of | Welcome Home RGV

Nuevo Progreso, Mexico, is kicking off the 2025–2026 Winter Texan season on Saturday with a cross-border welcome festival as communities on both sides of the Rio Grande prepare for the annual influx of visitors who boost retail, lodging, and recreation.

Municipal officials in Río Bravo, Mexico, are working with Nuevo Progreso to greet Winter Texans as they begin settling into the region. 

Río Bravo Tourism Director Leticia Garza de Bravo said the event in Nuevo Progreso will begin at 9 a.m. to match the early crossing patterns of visitors.

Tourism director Leticia Garza de Bravo at a public event in Río Bravo.
Leticia Garza de Bravo

“We decided to do it differently from previous years. It will feature a pre-Hispanic theme because visitors love to see feathers, rituals, and dances,” Garza said.

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