Crunch Fitness plans a new 50,000-square-foot Harlingen location
Illustration representing a new Crunch Fitness location in Harlingen.

Crunch Fitness appears to be expanding into Harlingen with plans to open a more than 50,000-square-foot fitness center, according to a new state construction filing.

A project registered Monday with the Texas Department of Licensing and Regulation calls for a $1.2 million interior renovation at 706 Dixieland Road, where an existing commercial building will be converted into a Crunch Fitness.

Construction is scheduled to begin Sept. 1 and be completed by Feb. 1, 2027, according to the filing.

The project will renovate approximately 50,435 square feet of existing space for use as a fitness center. 

The property owner is listed as Clearview Harlingen LP, while the tenant is identified as Jay Thomas. JPlus Architects Inc., based in Roseville, California, is serving as the project’s design firm.

Crunch Fitness is one of the nation’s fastest-growing gym brands, offering memberships centered on strength training, cardio equipment, group fitness classes and personal training.

The filing does not identify an anticipated opening date or provide additional details about amenities planned for the new location.


Daily Business Update

Get the latest business news delivered to your inbox every morning for free.

    Try 30 Days Free!

    Get full access to award-winning journalism covering business, real estate, health care, economic trends, and the people shaping the Rio Grande Valley.

    30 Days Free!

    $9.95/month

    Limited time offer

    Subscription renews after your 30 day free trial at $9.95/mo.

    Included Benefits


    • Unlimited access to all articles
    • Daily business news and analysis
    • Subscriber-only content and features
    Get Full Access

    Valley hospital investigations spark statewide birth tourism crackdown

    July 22, 2026 • 3 min read

    Gov. Greg Abbott has expanded Texas’ crackdown on birth tourism after ordering investigations into Mission Regional Medical Center and Knapp... Read more »

    USMCA won’t die in 2026 — but it’s entering a new, uncertain phase, RGV trade expert says

    August 14, 2026 • 5 min read

    The trade pact remains in force, but annual reviews, shifting tariffs and ongoing negotiations are creating new uncertainty for South... Read more »