Swig plans first Rio Grande Valley location in Edinburg, with five more on the way

Swig is bringing its customizable “dirty sodas” to the Rio Grande Valley, starting with a new Edinburg location and plans for five more stores across the region.

The Utah-founded beverage chain plans to open its first Valley location at 415 W. Trenton Road in mid-2027, according to the Edinburg Economic Development Corporation. Five additional locations are planned elsewhere in the region, although their locations and opening timelines were not disclosed.

The Edinburg store represents an estimated $1 million in private investment and is expected to create about 15 full-time jobs. The company projects the location will generate about $1.8 million in annual sales.

Swig will occupy an approximately 800-square-foot pad site within the existing Walk-On’s Sports Bistreaux development along Trenton Road, using part of the development’s existing parking area.

The company specializes in “dirty sodas,” which combine traditional soft drinks with flavored syrups, fruit, creams and other add-ins. The brand was founded in Utah and has expanded into markets across the country.

“This is exactly what our First to Market Program is designed to accomplish — bring new concepts to Edinburg as their first location in the region and position our city as a gateway to the South Texas market,” Edinburg Economic Development Corporation Executive Director Raudel Garza said. “Swig’s decision to launch its Rio Grande Valley expansion in Edinburg speaks to the strength of our market and the continued growth we are seeing along the Trenton corridor.”

The Edinburg project is being developed by franchise operator Najib Haidar, whose portfolio includes IHOP, Walk-On’s Sports Bistreaux and Dave’s Hot Chicken.

“We’re excited to bring Swig to Edinburg as our first location in the Rio Grande Valley,” Haidar said. “Edinburg’s growth and strong market made it a great place to introduce the brand, and we look forward to expanding in the community.”

The Edinburg Economic Development Corporation is supporting the project through its First to Market Program, an incentive intended to attract businesses opening their first Rio Grande Valley location in Edinburg. The release did not disclose the amount or terms of the incentive.