A look back: The 1975 ‘Big Bird’ mystery that haunted South Texas headlines
A newspaper illustration of the Rio Grande Valley's "Big Bird" creature spotted in 1975. Courtesy of | Newspapers.com

The radio station was a 5000-watt, directional AM, serving the Rio Grande Valley of Texas. We liked to think we rocked the border from the beaches of South Padre Island to the brush country near Laredo.

It was New Year’s Eve in 1975. 

Jim Moore, Chief Operating Officer of the Rio Grande Valley Business Journal, in a black jacket.
James Moore

I was a one-man news department, pulling wire copy, calling around to cop shops, and trying to build sources to get stories of interest and importance to the two dozen communities lining the big river. 

Like every young reporter, I was looking for my first important scoop. I wanted a break early in my career, maybe like when CBS News discovered Dan Rather’s work while he was reporting on Hurricane Carla in Houston.

Continue Reading

  • Unlimited news articles
  • Full access to all exclusive content

This article is available to subscribers only. Sign up to continue reading.


Daily Business Update

Get the latest business news delivered to your inbox every morning for free.

    Unlock Premium

    Support independent journalism.

    $9.95/month

    $1/week

    Limited time offer

    Enjoy Unlimited articals, exclusive newsletters, and deep insights.


    * Subscription renews December 31, 2025 at $9.95/mo.

    Subscribe Now

    Millennials’ income in Edinburg outpaces peers across the Rio Grande Valley — and much of the U.S.

    October 22, 2025 • 3 min read

    A new SmartAsset study finds younger workers in Edinburg earn 32% more than the city’s overall median household, placing it... Read more »

    The Rio Grande Valley’s population is younger than the rest of Texas, but its baby boom has slowed

    September 24, 2025 • 11 min read

    The Rio Grande Valley has historically been a young population that's been growing steadily for years here's what that means.... Read more »