Tim Hortons expands into Río Bravo with new location, jobs

Tim Hortons is set to open its first location in Río Bravo, adding about 30 jobs and extending the Canadian coffee chain’s expansion across Tamaulipas’ border region.

The store, expected to open in August, will become the chain’s seventh location between Reynosa and Matamoros, according to local officials and public information from the brand’s regional operator.

The new location is under construction at the Soriana shopping center plaza and is expected to generate approximately 30 jobs, according to the Río Bravo Department of Economic Development.

For Minerva Cornejo, the city’s secretary of economic development, the franchise’s decision to establish operations in Río Bravo reflects confidence in the local market.

“It means there is certainty, confidence in investment, and a dynamic market capable of supporting this type of service,” Cornejo said.

The company recently launched a hiring process for operational and administrative positions tied to the new location.

Although Tim Hortons Mexico has not released details about the project’s investment amount or official opening date, recruitment postings and announcements from municipal officials indicate the expansion is moving forward.

Cornejo said the store was originally scheduled to open July 15, but construction delays pushed the timeline back.

“I believe Tim Hortons will be inaugurated and begin operations no later than August,” she said.

The Río Bravo location will join a growing network of Tim Hortons stores across the Tamaulipas border corridor. According to public information from Grupo INLOSA, the brand’s regional operator, the chain will have seven locations between Reynosa and Matamoros once the new store opens.

While the company has not disclosed the investment amount for the Río Bravo project, previous openings provide some perspective on the scale of these developments. A Tim Hortons location in Reynosa represented an investment of approximately $1 million and generated about 25 direct jobs, according to information previously released by the company.