New $13M hotel breaks ground in Harlingen amid rising demand for long-term stays
Developers, local officials, and community members break ground on the $13 million Extended Stay America Premier Suites project in Harlingen. The hotel is expected to open in time for the 2026 Winter Texan season. Photo Credit | Kristen Mosbrucker-Garza
Rendering of the planned Extended Stay America Premier Suites hotel in Harlingen, showing a four-story tan and white building with parking spaces in front.
A rendering of the hotel currently under construction.
Photo Credit | Kristen Mosbrucker-Garza

After scouting around for a suitable location along the U.S.-Mexico border for a new hotel, a Dallas-based developer chose Harlingen. 

But it’s not the first time King Scovell, managing partner and chief development officer of Woodbine Development Corporation, has visited the Rio Grande Valley. 

He grew up visiting South Padre Island, which meant he often drove past the Cameron County city. He even married a woman from the Valley, and they have four children. 

“We did, really, a nationwide feasibility study on which markets are best for us for economy extended stay,” Scovell said. “Really, what was highlighted was towns across South Texas along the border, of which we had a few identified. Ultimately, we landed on Harlingen.” 

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