New $13M hotel breaks ground in Harlingen amid rising demand for long-term stays
Developers, local officials, and community members break ground on the $13 million Extended Stay America Premier Suites project in Harlingen. The hotel is expected to open in time for the 2026 Winter Texan season. Photo Credit | Kristen Mosbrucker-Garza
Rendering of the planned Extended Stay America Premier Suites hotel in Harlingen, showing a four-story tan and white building with parking spaces in front.
A rendering of the hotel currently under construction.
Photo Credit | Kristen Mosbrucker-Garza

After scouting around for a suitable location along the U.S.-Mexico border for a new hotel, a Dallas-based developer chose Harlingen. 

But it’s not the first time King Scovell, managing partner and chief development officer of Woodbine Development Corporation, has visited the Rio Grande Valley. 

He grew up visiting South Padre Island, which meant he often drove past the Cameron County city. He even married a woman from the Valley, and they have four children. 

“We did, really, a nationwide feasibility study on which markets are best for us for economy extended stay,” Scovell said. “Really, what was highlighted was towns across South Texas along the border, of which we had a few identified. Ultimately, we landed on Harlingen.” 

Continue Reading

  • Unlimited news articles
  • Full access to all exclusive content

This article is available to subscribers only. Sign up to continue reading.


Daily Business Update

Get the latest business news delivered to your inbox every morning for free.

    Unlock Premium

    Support independent journalism.

    $9.95/month

    $1/week

    Limited time offer

    Enjoy Unlimited articals, exclusive newsletters, and deep insights.


    * Subscription renews December 31, 2025 at $9.95/mo.

    Subscribe Now

    South Texas remains clear of screwworm as inspections intensify along major highways

    November 20, 2025 • 3 min read

    USDA is building a new sterile-fly facility at Moore Air Base, the same site that helped wipe out the pest... Read more »

    South Texas ranchers brace as flesh-eating screwworm advances toward border, threatening cattle herds

    September 30, 2025 • 5 min read

    A confirmed case in northern Mexico raises alarms in the Rio Grande Valley, where millions in cattle investments — and... Read more »