Reynosa holiday celebration draws a surge of cross-border visitors to historic downtown
Families gather in Reynosa’s Miguel Hidalgo Main Square for the annual Christmas tree lighting ceremony, a holiday event that draws visitors from both sides of the border and anchors the city’s downtown celebrations. Photo Credit | Anayancy Ulloa

Thousands of people from both sides of the border gathered in Reynosa, Mexico’s historic downtown on Friday as the city welcomed cross-border visitors and returning families for its annual Christmas tree lighting ceremony.

The event, held at the Miguel Hidalgo Main Square, drew about 7,000 people from both sides of the border, according to Sandra Elizabeth Garza Faz, Reynosa’s director of tourism and commerce.

Couple poses in Reynosa’s holiday market during their visit from Houston.
Ailín and Eduardo Lara of Houston shop at the holiday market.
Photo Credit | Anayancy Ulloa

Among those crossing for the festivities were Ailín and Eduardo Lara of Houston, who visited family in the region and spent the day shopping and enjoying the holiday market.

“We crossed in about 15 minutes — very quick,” Ailín said. “We came to buy medication and enjoy the day with family, and we did some shopping at the Christmas market set up in the main square.”

Continue Reading

  • Free registration in just a minute
  • Unlock more free articles each month

This article is available to subscribers only. Sign up for free to continue reading.


Daily Business Update

Get the latest business news delivered to your inbox every morning for free.

    Unlock Premium

    Support independent journalism.

    $9.95/month

    $1/week

    Limited time offer

    Enjoy Unlimited articals, exclusive newsletters, and deep insights.


    * Subscription renews December 31, 2025 at $9.95/mo.

    Sign Up to subscribe

    New $13M hotel breaks ground in Harlingen amid rising demand for long-term stays

    November 6, 2025 • 3 min read

    The 124-room property, set to open in fall 2026, will cater to contractors, Winter Texans, and traveling professionals drawn to... Read more »

    Texas DMV is closing a ‘loophole’ in vehicle registration, barring some Mexican citizens

    November 24, 2025 • 2 min read

    All foreign identification holders must now have an active visa to register or renew vehicles in the state, according to... Read more »