Academy Award-nominated actor Terrence Howard to headline Social Fest in McAllen
Attendees gather for a press conference about Social Fest 2025. The annual event returns Nov. 12-13, 2026, with Academy Award-nominated actor Terrence Howard among the keynote speakers at the McAllen Convention Center. Courtesy of | Social Fest

Academy Award-nominated actor Terrence Howard is coming to the Rio Grande Valley next month as a keynote speaker at Social Fest 2026, a two-day conference bringing together content creators, entrepreneurs and marketing professionals.

Howard, best known for his roles in Empire, Hustle & Flow and Iron Man, will open the second day of the conference at 10 a.m. Friday, Nov. 13, at the McAllen Convention Center.

Organizers announced his appearance Wednesday, completing a keynote lineup that also includes food critic and social media personality Keith Lee, content creator Leo González and author Case Kenny.

Promotional portrait of actor Terrence Howard wearing a white patterned jacket over a white shirt, with a gold necklace, against a brown background.
Howard will deliver the opening keynote on Nov. 13.
Courtesy of | Social Fest

“Terrence Howard has spent his career proving that your story is your power,” said Yaw Sam, co-founder of Social Fest. “Opening Day 2 with him on the Main Stage tells every creator in the room that there is no ceiling on what they can build, whether they are starting in Hollywood or the Rio Grande Valley.”

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