Twin Peaks is coming to Brownsville and South Padre Island

Twin Peaks is planning to expand its Rio Grande Valley footprint with new restaurants targeted for Brownsville and South Padre Island.

The Dallas-area sports restaurant chain has signed an area development agreement with Peaks and Pints LLC, an affiliate of InnJoy Hospitality, to develop locations across Cameron and Webb counties, according to a news release Wednesday.

The agreement specifically identifies Brownsville, South Padre Island and Laredo as targeted markets.

The company did not disclose potential addresses, development timelines, investment amounts or opening dates for the new restaurants.

Twin Peaks already has a Rio Grande Valley location in McAllen. The new agreement would extend the brand farther east into Cameron County, including the tourism-heavy South Padre Island market.

InnJoy Hospitality is a family-owned hospitality company with hotel, restaurant, mixed-use and retail investments across Texas and the Caribbean. Nitin Kasan and Adrian Ramirez were identified as franchisees in the announcement.

“We are proud to partner with Twin Peaks to introduce the brand to these high-growth South Texas markets,” Kasan said in a statement.

Twin Peaks said tourism and population growth in Brownsville, South Padre Island and Laredo helped make the markets attractive for expansion.

“Our team is focused on delivering high-quality hospitality experiences that resonate with both residents and visitors alike,” Ramirez said in a statement.

The agreement does not specify how many restaurants Peaks and Pints is required to develop across the three markets or whether each city is guaranteed a location. Twin Peaks described Brownsville, South Padre Island and Laredo as markets included in the development agreement.

Twin Peaks, founded in Lewisville in 2005, operates more than 115 restaurants across the United States and Mexico. The chain is known for its sports-focused restaurant concept, with wall-to-wall televisions, made-from-scratch food and a full bar.

Ray Bodnar, vice president of global franchise sales and development for Twin Peaks, described South Texas as a long-term growth market for the company.

“InnJoy Hospitality brings the capital strength, operational experience, and regional expertise that position South Texas as a strong long-term growth corridor for our brand,” Bodnar said.

Details on where the Brownsville and South Padre Island restaurants could be built were not immediately available.