McAllen targets new trade with Mexican manufacturing hub as border bridge expands
McAllen Mayor Javier Villalobos, left, greets Saltillo Mayor Javier Díaz as McAllen International Relations Director Daniela Plata looks on during “Morning of Diplomacy: Honoring the Coahuila Connection.” Photo Credit | Anayancy Ulloa

McAllen is looking south to one of Mexico’s major manufacturing centers for new business opportunities as the city seeks to turn its relationship with Saltillo into stronger trade, investment and supply-chain connections.

Saltillo Mayor Javier Díaz visited McAllen Tuesday for “Morning of Diplomacy: Honoring the Coahuila Connection,” an event that brought together government officials, consular representatives and South Texas business leaders.

But beyond the two cities’ shared history, the conversation centered on what their relationship could mean economically.

Saltillo and neighboring Ramos Arizpe anchor a major automotive and manufacturing corridor in southeastern Coahuila, with supply chains connected to companies and markets across the United States. McAllen officials see an opportunity to strengthen their city’s connection to that industrial base, particularly as commercial capacity expands at the Anzaldúas International Bridge.

“Saltillo, McAllen, we have connections that go beyond geography,” McAllen Mayor Javier Villalobos said. “We share a history, we share a culture, we share a commitment to economic development and, most importantly, people who believe in the power of working together.”

Villalobos put the economic pitch more simply later in the event.

“McAllen means business,” he said. “But guess what? So does Saltillo.”

Attendees sit at banquet tables facing a speaker and presentation screen during a McAllen event focused on ties with Saltillo, Mexico.
Government officials, consular representatives and South Texas business leaders attend the event at the McAllen Performing Arts Center. Photo Credit | Anayancy Ulloa

Connecting McAllen to a manufacturing hub

McAllen and Saltillo have begun exploring how border infrastructure, including the expansion of the Anzaldúas International Bridge, could create stronger connections between South Texas and southeastern Coahuila’s industrial economy.

That could be particularly relevant to automotive manufacturers and suppliers, whose cross-border supply chains depend on moving components efficiently among factories, distribution centers and customers.

No specific investment or business project was announced Tuesday. Instead, the event represented an effort to build relationships that officials hope can eventually produce more concrete business opportunities.

Juan Olaguibel, assistant city manager for McAllen, said that is increasingly the purpose of the city’s international relationships.

Rather than limiting those relationships to agreements, official meetings and ceremonial visits, Olaguibel said McAllen wants to use them to build trust and create opportunities for communities and businesses to work together.

Those efforts already range from emergency-response training and sister-city relationships to helping companies make connections and expand across borders.

McAllen and Saltillo officials pose together on a staircase surrounded by the flags of the United States, Mexico, Texas and Central American countries.
McAllen Mayor Javier Villalobos and Saltillo Mayor Javier Díaz, center, join government officials and regional leaders during “Morning of Diplomacy: Honoring the Coahuila Connection,” an event focused on strengthening cross-border business and trade ties. Photo Credit | Anayancy Ulloa

Saltillo looks beyond manufacturing

Saltillo, meanwhile, is looking to build on its established industrial base by attracting more technology-driven investment.

Díaz said his administration has secured more than 30 investment projects totaling more than $760 million and generated more than 16,000 jobs.

The city is also developing a strategy aimed at building an ecosystem around technology, artificial intelligence, big data and data centers.

“We are creating in Saltillo what we call the Saltillo Valley,” Díaz said about the strategy.

The goal, he said, is to use new technology to improve production, attract companies and create higher-paying jobs.

“What we are really looking for is how to make it happen: how more companies can establish themselves and how more jobs can be created,” Díaz said.

The strategy would add another layer to an economy already heavily tied to automotive and industrial production, potentially creating new opportunities for companies and communities connected to Saltillo’s supply chains.

For McAllen, that could expand the potential relationship beyond traditional manufacturing and trade as Saltillo pursues technology and other higher-value industries.

Turning diplomacy into business

Carlos Ealy, representing the Texas Secretary of State’s Office on Mexican and border affairs, said relationships between Texas communities and their Mexican counterparts have become increasingly important as their economies grow more interconnected.

“The only way to be successful in this era of globalization is by working together and forging strong partnerships,” Ealy said.

He also pointed to the long historical relationship between Texas and Coahuila as a foundation for deeper cooperation.

For McAllen, however, the next step is turning those relationships into tangible opportunities.

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