What Valley businesses can learn from a new ‘Made in America’ consumer sentiment survey
A maquiladora worker sews materials at a manufacturing facility in Reynosa, a key border industry. Photo Credit | Anayancy Ulloa

Many businesses are under increasing pressure to shift an otherwise global manufacturing supply chain toward a Made in America product — whether from the threat of tariffs, U.S. government mandates, or even consumer demand. 

That shift has meant an uptick in interest and sometimes investment for businesses to manufacture products along the U.S.-Mexico border — including the Rio Grande Valley. 

Manufacturing is also a sector that economic development officials are trying to grow, and local universities have been funded to train the next generation of workers. 

But how much more are Americans willing to pay for products manufactured or at least assembled in the U.S.? 

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