BMW sales at Bert Ogden in Pharr are outpacing some bigger Texas markets, leaders say
Randy Watson, southern region vice president for BMW North America said that the Rio Grande Valley is an important market for the company. Photo Credit | Kristen Mosbrucker-Garza

Natasha Del Barrio, the CEO of Bert Ogden and Fiesta Auto Group, a locally owned dealership network and major employer in the Rio Grande Valley, remembers when the company had just one tractor trailer to deliver vehicles to customers across Texas. 

“We once had one delivery truck driver and that was good enough for the longest time, and now we’ve had to expand that to a fleet of three [trailers] to be able to keep up with all the out of town deliveries,” Del Barrio said. 

These days, that includes a VIP delivery driver who regularly treks across Texas. 

“We’ll go the extra mile or in some cities the extra 600 miles,” Del Barrio said about the luxury vehicle business, which includes BMW. 

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