REYNOSA, Tamaulipas — When five major oil and gas customers left the Mexican border city, Norberto Cruz Johansen’s hardware business went with them.
But the 30-year-old electronic engineer didn’t stop there.
About 10 months after closing his hardware store in 2025, Cruz Johansen moved into food trucks. Then the Korean corn-dog concept followed, eventually developing into Banderillas Coreanas Buck’s, which opened a brick and mortar location last week at Puerta Grande Plaza Salmo 91 in Reynosa.
For Cruz Johansen, the transition was less about recovering from a failed venture than remaining open to whatever opportunity came next.
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Anayancy Ulloa
Reporter
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