Hundreds of Black Friday shoppers at the Mercedes outlet mall, as most Valley cities see higher sales tax revenue
The Rio Grande Valley Premium Outlets in Mercedes, Texas on Black Friday, 2025. Photo Credit | Kristen Mosbrucker-Garza

Jessica Garza woke up at 5 a.m. on Black Friday to start her holiday shopping at the Rio Grande Valley Premium Outlets. 

Garza, a native of Mission, said it was her first time at the outdoor mall in Mercedes and that she typically drives nearly 5 hours to San Marcos Premium Outlets or more often prefers to shop online. 

@rgvbizjournal

News reporter @kmosbruckergarza spoke with shoppers on blackfridayas the start of the holiday season in #Mercedes Texas at the Rio Grande Valley Premium Outlets. Some say the discounts are not as deep and the sales are better online and prefer to wait for Cyber Monday. #956 #RGV #riograndevalley #SouthTexas #holidayshopping #retail

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But the in-person deals were not nearly as deep a discount as she remembers door busters being in years past —. no more than 50% off clothing. 

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