Momole’s push across the border is gaining traction.
The Reynosa-born mole company estimates its business has grown between 30% and 40% since opening a restaurant inside McAllen’s Mercado District last year, building a base of repeat customers after entering the U.S. market largely unknown.
Now, the family-owned company is preparing for its next moves: another U.S. location and a relocation of its original Reynosa restaurant to make it easier for customers to reach.
“We started from scratch here. Nobody knew us,” co-founder Jocelyn Guerrero Enríquez said of McAllen.
5,000+ business leaders across the Valley start their day with us.
Join them free!
RGV Business Journal is the only newsroom dedicated exclusively to the business and economic forces driving South Texas and the border economy.
Our subscribers get:
Try it free for 30 days.
Start My Free Trial$9.95/month after trial. Cancel anytime.
Anayancy Ulloa
Reporter
Most Read
- SpaceX’s futuristic city of Starbase finalizes massive 7,100-acre annexation. Here’s what we know.
- SpaceX reschedules Starship’s first flight around the Earth
- How much water does SpaceX need to operate near Brownsville? Nearly 20x its current use
- Could apartment-to-condo conversion help make $100K homeownership in the McAllen metro more affordable? One investor says yes.
- Crunch Fitness is expanding and struggling in the Valley. Here’s why
Get the latest business news delivered to your inbox every morning for free.
Try 30 Days Free!
Get full access to award-winning journalism covering business, real estate, health care, economic trends, and the people shaping the Rio Grande Valley.
30 Days Free!
$9.95/month
Limited time offer
Subscription renews after your 30 day free trial at $9.95/mo.
Included Benefits
- Unlimited access to all articles
- Daily business news and analysis
- Subscriber-only content and features
Stories That Matter
- Starbase leaders approved a 45-year land deal with SpaceX for 166 acres, but what will be built there remains a mystery
- Two Valley businesses turned mangonadas into a school-friendly popsicle. Now they want to take it nationwide
- Pharr doubles bridge capacity as data centers and produce drive new trade demand
- Mission’s first Small Business Expo puts $25K on the line for local entrepreneurs
- Reynosa’s newest technical high school focuses on AI, semiconductors and bionics
- McCoy’s gives $10K, tools to launch Mid-Valley construction academy
- UT Health RGV performs new digestive procedure for first time in the Valley
- Construction begins on Saronic’s $3.2B Brownsville shipyard. Here’s what’s being built first
- TSTC bets on advanced manufacturing to meet RGV’s industrial boom
- Pharr’s cross-border business push earns international recognition
